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Breakout Session | October 20, 2015 | 11:15am - 12:15pm

Going Beyond the Discount – New Approaches to Restaurant Loyalty

For far too long, loyalty has been equated with deep discounts, punch cards and coupons. While capable of boosting traffic in the short term, these strategies do very little for long-term engagement and customer (guest) retention. With fast casual operators hungry for new approaches to rewarding their guests, learn about the latest loyalty trends that are attracting new customers, helping restaurateurs keep existing ones, boosting revenues and providing satisfying and rewarding experiences for guests.


Megan Flynn | EVP, Strategy & Business Development | Excentus

Megan joined the Excentus team in early 2014, bringing with her more than 13 years of experience developing loyalty and marketing solutions that facilitate incremental, value-added growth for local, regional and national merchants as well as consumers, shareholders and investors. Her previous experience aligns well with Excentus’ strategy to expand the Fuel Rewards coalition program by providing relevant and desirable offer content to its members as well as demonstrating incremental revenue opportunities to current and future coalition merchants. Prior to joining Excentus, Megan was Chief Partner Development Officer at Rewards Network, the organization that powers the Fuel Rewards dining program.

Michael Mabry | COO | MOOYAH Burgers, Fries and Shakes

Michael is the COO of MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” concept founded in 2007. Michael is responsible for MOOYAH’s overall growth and operational strategy along with all day-to-day business. Under his guidance, the brand is set to hit 100 locations by the end of 2015, including locations in six new states. Michael has held a variety of roles in the restaurant industry since starting with a catering business he developed in 1989, followed by successful stints at Brinker International and Cutchall Management Company, before joining the MOOYAH team in 2009.

Michael Mohammed | CEO | Chronic Tacos

Michael entered Chronic Tacos Enterprises in 2012 as CEO—bringing 15 years of finance and management experience. Michael and his brothers helped finance Chronic Tacos’ Canadian expansion in 2010, granting firsthand experience of the company’s unique culture. Instantly recognizing its potential, the brothers purchased a controlling stake in Chronic Tacos, where they have since strengthened the culture and positioned the brand for long-term growth. Under Michael’s leadership, Chronic Tacos has signed 50 new locations and increased unit sales volume by 20 percent. The company’s focus on quality, uniqueness and authenticity has created a cult-like following from its customers.


Valerie Killifer | President | P-O-P Content & Communications

Valerie is a professional journalist whose work has been published in national, industry-leading magazines and newspapers, websites and blogs. She has been featured in publications such as USA Today, Baseball America,, and Restaurant Development + Design. Valerie has met business objectives for more than 20 years by planning, creating and revising quality written content for individuals and businesses alike, and most recently worked on the launch of restaurant-industry leading website Catering Insights.

Sponsored by Fuel Rewards Program