Breakout Session | October 20, 2015 | 10:00am - 11:00am
A Session About Email Marketing? You bet.
Email marketing is more than birthday reminders and promo codes. It’s a way to build an emotional connection with your guests while collecting valuable consumer insights. Everybody uses it. Few use it well. In this session, learn the best uses for email marketing campaigns and how to create an effective form of communication between your brand, your current guests and your future ones.
Abby Feuer | VP, Marketing | DonorsChoose.org
Abby is the VP of marketing at DonorsChoose.org, an organization that makes it easy to help public school classrooms in need. Abby heads up initiatives to empower, educate and connect teachers as well as marketing initiatives across channels. Prior to joining the DonorsChoose.org team in this role, Abby earned her BA at Harvard and her MBA at the Haas School of Business at UC Berkeley. She also spent time at Etsy working on engagement, retention and insight for Etsy’s over 1M sellers.
Stacey Kane | VP, Marketing | East Coast Wings
Stacey has more than 20 years of experience working with multi-unit restaurant chains. She joined East Coast Wings & Grill, a 35 unit brand in early 2015 as the VP of marketing. In 2007, Stacey started at California Tortilla, where she was known for her incredible creativity as the VP of marketing. Stacey also spent 11 years as a top-level media buyer for Subway® restaurants, and has served on several boards, including the National Restaurant Association’s Marketing Executives Group Board. In 2012 and 2013, Stacey was named a Top 20 Movers and Shakers by Fast Casual Magazine.
Jenny Martin | Director, Brand Marketing | Togo’s Sandwiches
Jenny, director of brand marketing for Togo’s Sandwiches, is a 15-year veteran in restaurant marketing. Over the past 10 years, Jenny has led marketing and product innovation strategies for Togo’s, which has enjoyed a growing share of the sandwich category in the West Coast markets which they operate. Among her broad expanse of brand marketing responsibilities, Jenny also directs the company’s digital channel marketing initiatives including ecommerce, CRM/loyalty, website, digital media planning, email and social media. Prior to joining Togo’s, Jenny worked for Popeye’s Louisiana Kitchen, where she was responsible for national advertising, promotions, partnerships and event marketing.
Colleen Hart | Product Manager, Messaging | Paytronix Systems
Colleen is the messaging product manager for Paytronix Systems – a tech firm that supplies more than 280 restaurant and retail brands with an innovative customer engagement platform and data analytics. Specializing in the reward program and CRM spaces, Colleen is a multi-channel messaging expert who has worked with brands such as California Pizza Kitchen and Papa Gino’s, Inc. Colleen’s features have facilitated deployment of millions of emails and mobile notifications. Her latest project, the Campaign Center, delivers immediate, highly-visual results on customer visit, spend, and redemption behavior and, ultimately, the lift driven by each campaign.
Sponsored by Paytronix