No stranger to the restaurant industry, Max Sheets got his start as a teenager scraping cheese off pans in a Pizza Hut kitchen. In the early 2000s – after having already spent 23 years in real estate and development for such brands as Lone Star Steakhouse and Saloon, Freddy’s Frozen Custard & Steakburgers, Smashburger and Ted’s Montana Grill – he began mulling over the idea of a franchise concept that would accommodate the ever growing movement towards red meat alternatives. In 2017, he founded Chick N Max, a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches and golden fried tenders.

Susan Taylor is the President and CEO of Juice It Up! and possesses nearly 30 years of restaurant industry leadership experience. Propelled by her extraordinary vision, guidance and commitment to helping franchise owners succeed, Juice It Up! is experiencing record sales as the brand continues to take more ownership of the ever-popular smoothie, bowl, and raw juice segment. A dynamic, people-oriented brand builder, Susan has made huge contributions in furthering the evolution of the brand and taking Juice It Up! to new heights. Leading her team through the many challenges of the past few years to emerge stronger than ever, Susan is instrumental to Juice It Up!’s success.