Jennifer Schuler | CEO | Handel’s Homemade Ice Cream
Jennifer Schuler is the Chief Executive Officer of Handel's Homemade Ice Cream, a leading franchise serving premium, handcrafted ice cream since 1945. Schuler is a top-performing and results-oriented leader with an extensive career fueling brands to their growth. Schuler previously served as the CEO of Wetzel’s Pretzels, overseeing a 365-unit chain founded and based in Pasadena, CA, with locations spanning across the nation, including Downtown Disney, Universal City Walk, Dodgers Stadium, Crypto.com Arena, and Disneyworld. She joined the company in 2014 as the Chief Marketing Officer, launching her inaugural successful product, Pizza Bitz, which swiftly ascended to become a top 10 product for the company. Transitioning to the role of President in 2018, she assumed responsibility for Marketing, Real Estate, Franchise Sales, and Construction. In January of 2019, Schuler was appointed CEO, becoming only the second CEO in the company’s 28-year history and its first female CEO.