Doug Willmarth joined Beans & Brews Coffeehouse in 2024 as CEO, bringing nearly three decades of experience in multi-unit restaurant leadership. He was previously brand president at MOOYAH Burgers, Fries and Shakes, where he reinvigorated the brand famous for the best cheeseburgers in America. Throughout his career, Doug has specialized in building iconic brands and creating profitable sales growth in franchised restaurant businesses. Prior to MOOYAH, Doug’s restaurant experience includes roles as Chief Brand Officer for Mongolian Concepts, Chief Marketing Officer for Wingstop, and Director of National Marketing at Pizza Hut. Doug’s passion for best-in-class franchisee support and understanding of key sales and profit levers for restaurants are key to the success of franchisees at Beans & Brews.