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Breakout Session / Monday / October 9, 2023 / 11:45 AM

Charting a New Course with Loyalty Marketing

Brands are struggling. Just consider these statistics from a recent study:

  • 54% find it difficult to interpret customer data and understand the needs of the moment.
  • 53% are challenged with creating personalized advertising experiences.
  • 47% said it is hard to deliver the right message at the right time, and 42% are struggling to find the right channel.
  • 23% are unsure what promotions will be most effective.
  • 19% can't change their strategy quickly enough to respond to unforeseen events.

So what’s a brand to do? Chart a new course, of course, and this panel will show restaurants how to rethink where and how they engage customers.


Bob Andersen | President | The Great Greek Mediterranean Grill
Bob Andersen is highly regarded as a restaurant industry leader with a successful track record in growing emerging restaurant brands. He has developed a unique and diverse perspective in all aspects of the restaurant business. His experience spans C-level and senior executive positions; to launching a restaurant start-up; to owning, developing and operating restaurants as a multi-brand franchisee; and serving as an area developer/representative. Brands he has worked with include: Jimboy's Tacos, Sunny Street Cafe, Cowboy Chicken, Twin Peaks, MOOYAH Burgers, Fries & Shakes, and Boston Pizza. At The Great Greek Mediterranean Grill, Bob is helping the brand carve out a niche in the "fine fast casual" space. The concept currently has 30 locations in 12 states with 48+ units in active development.
Chris Artinian | President & CEO | Condado Tacos
Chris Artinian serves as President & CEO at Condado Tacos and Tequila, an emerging brand that specializes in tacos, margs and tequilas, with growth plans to double its size by the end of 2023. Chris has over 30 years of restaurant and retail experience, with both private and public companies, and has extensive experience in restaurant and consumer services. He currently serves on the Board of Directors of Another Broken Egg, Ted’s Cafe Escondido, and Condado Tacos. Chris joined Condado Tacos to partner with the team in charting the next phase of meteoric growth. He continues to serve as an Operating Director at The Beekman Group.
Josh Halpern | CEO | Big Chicken
Josh Halpern is the Chief Executive Officer for Big Chicken. Josh is a dynamic, partnership-focused, thought leader with a robust career in streamlining efficiency, driving innovation, building diverse engaged teams, and growing economic results across the CPG, retail, and restaurant verticals. Most recently, Josh served as the Chief Sales Officer for FIFCO USA, the 8th largest US brewing company, where he was responsible for commercial operations and building top and bottom-line results for Off-Premise, On-Premise, and company-owned brewpubs. Prior, Josh led the Anheuser-Busch InBev, On-Premise and Small Format channels in the US, and Shopper Marketing globally.
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