MaryBeth Maskovas | Founder, Director of Analytics | Insight Lime Analytics
MaryBeth Maskovas is the founder and principal analytics consultant from the up-and-coming analytics and data strategy firm Insight Lime. With an international career in digital analytics, she has worked for brands such as KAYAK, Wendy’s, and other major retailers. She solves sticky problems in attribution, data usage, organizational strategy, and making business decisions with data. During her 10+ year career, she has loved working with complex businesses to create impactful change and has done so for notable travel, eCommerce, SaaS, and QSR brands. Insight Lime was founded when MaryBeth repatriated to the US from Denmark in 2020. In the agency's first few years, they have had an 80% client repeat rate, received an average 90+ NPS score, and a 100 NPS rating from the top five highest revenue clients.