Breakout Session / Tuesday / October 10, 2023 / 11:45 AM
Driving ROI Through Offers and Discounts
Freebies can sometimes be the expectation for fast casual restaurants, but are they helping or hurting you? This panel will teach attendees how to craft offers and discounts that drive new adoption and keep franchisees or investors happy while also helping you grow your brand by using data to determine the best timing for offers.
Dan Harmon | CEO | Playa Bowls
Doug Willmarth | President | MOOYAH Burgers, Fries & Shakes
Doug Willmarth is the President of MOOYAH Burgers, Fries and Shakes, a growing 90 unit fast casual restaurant company where he is working to revitalize the brand and accelerate unit growth. Throughout his career, Doug has specialized in building iconic brands and creating sustainable sales growth in restaurants and consumer retail. In addition to MOOYAH, Doug’s restaurant experience includes roles as Chief Brand Officer for Mongolian Concepts, Chief Marketing Officer at Wingstop, and Director of National Marketing for Pizza Hut. Doug started his business career in CPG marketing at PepsiCo and Kraft Foods, and served 9 years as a Naval Aviator.
MaryBeth Maskovas | Founder, Director of Analytics | Insight Lime Analytics
MaryBeth Maskovas is the founder and principal analytics consultant from the up-and-coming analytics and data strategy firm Insight Lime. With an international career in digital analytics, she has worked for brands such as KAYAK, Wendy’s, and other major retailers. She solves sticky problems in attribution, data usage, organizational strategy, and making business decisions with data. During her 10+ year career, she has loved working with complex businesses to create impactful change and has done so for notable travel, eCommerce, SaaS, and QSR brands. Insight Lime was founded when MaryBeth repatriated to the US from Denmark in 2020. In the agency's first few years, they have had an 80% client repeat rate, received an average 90+ NPS score, and a 100 NPS rating from the top five highest revenue clients.
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