Chat with us, powered by LiveChat
Breakout Session / Tuesday / October 10, 2023 / 11:45 AM

Driving ROI Through Offers and Discounts

Freebies can sometimes be the expectation for fast casual restaurants, but are they helping or hurting you? This panel will teach attendees how to craft offers and discounts that drive new adoption and keep franchisees or investors happy while also helping you grow your brand by using data to determine the best timing for offers.


Dan Harmon | CEO | Playa Bowls
Dan Harmon is a seasoned industry veteran with leadership experience from some of the industry’s most recognized and successful brands. Previously, Harmon was the President and Chief Operations Officer at Smoothie King and has also worked with various brands including Papa Murphy’s, Potbelly Sandwich Works, Blockbuster, and McDonald’s. In 2023, Harmon was appointed to Chief Executive Officer of Playa Bowls, the nation’s leading superfruit bowl shop specializing in bowls such as acai and pitaya, oatmeal, chia, smoothies, juices, cold brew, and more.
MaryBeth Maskovas | Founder, Director of Analytics | Insight Lime Analytics
MaryBeth Maskovas is the founder and principal analytics consultant from the up-and-coming analytics and data strategy firm Insight Lime. With an international career in digital analytics, she has worked for brands such as KAYAK, Wendy’s, and other major retailers. She solves sticky problems in attribution, data usage, organizational strategy, and making business decisions with data. During her 10+ year career, she has loved working with complex businesses to create impactful change and has done so for notable travel, eCommerce, SaaS, and QSR brands. Insight Lime was founded when MaryBeth repatriated to the US from Denmark in 2020. In the agency's first few years, they have had an 80% client repeat rate, received an average 90+ NPS score, and a 100 NPS rating from the top five highest revenue clients.
Doug Willmarth | President | MOOYAH Burgers, Fries & Shakes
Doug Willmarth is the President of MOOYAH Burgers, Fries and Shakes, a growing 90 unit fast casual restaurant company where he is working to revitalize the brand and accelerate unit growth. Throughout his career, Doug has specialized in building iconic brands and creating sustainable sales growth in restaurants and consumer retail. In addition to MOOYAH, Doug’s restaurant experience includes roles as Chief Brand Officer for Mongolian Concepts, Chief Marketing Officer at Wingstop, and Director of National Marketing for Pizza Hut. Doug started his business career in CPG marketing at PepsiCo and Kraft Foods, and served 9 years as a Naval Aviator.

Mandy Wolf Detwiler | Managing Editor | Networld Media Group
Mandy Wolf Detwiler is the managing editor at Networld Media Group and the site editor for and She has more than 20 years’ experience covering food, people and places. An award-winning print journalist, she has spent nearly two decades covering the pizza industry. Mandy has been featured on the Food Network and has won numerous awards for her coverage of the restaurant industry.
View Full Agenda

session sponsor