Rob Elliott has had an exciting career in franchise marketing, specifically in the quick-service restaurant category. He began his career at Little Caesar's Enterprises in 1980 as a store manager, eventually becoming Vice President of Marketing. Rob left Little Caesar's in 1995 to become Managing Partner of Bozell Worldwide, a top-tier advertising agency. From 1999 until 2003, Rob was Executive Vice President of Marketing for Quiznos Subs, a Colorado-based sandwich franchise. Rob joined Papa Murphy's Take'n'Bake Pizza from 2003 until 2006 as Executive Vice President of Marketing. In 2011, Rob joined the Hungry Howie's family as Vice President of Strategic Marketing. He was promoted to his current role as Executive Vice President of Strategic Marketing in 2015.

Amy Hom is the Chief Operating Officer and Chief People Officer at Bluestone Lane. She is leading and driving the culture within the organization, the human resources team as well as other departments such as training and development. In addition to serving as a Chief People Officer, she has led operations in large organizations as well as food safety, training, and culinary teams. Amy has more than 25 years of experience in the restaurant industry and has served in operations leadership roles for fine dining, casual dining and fast casual brands. Before joining Bluestone Lane, Amy led the North America retail and restaurant operations leadership team for REEF Technology Global, served as the Vice President of Operations with Sweetgreen, Red Robin and was the Senior Operations Director of Wolfgang Puck Catering. She has served in operations leadership roles for California Pizza Kitchen where she built a strong management foundation from where to continue to learn, grow and develop others.

Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.

Alicia DiStefano is InMarket’s VP, Practice Leader for the QSR and Dining verticals. Alicia has worked in media and advertising for over 15 years, with experience in location marketing, data as a service (DaaS), programmatic, and self-service media. She previously worked in the restaurant vertical for 10 years, and has shared conference stages with brands like Panera, Subway, KFC, McDonald’s, DoorDash, and more. In 2018, Alicia oversaw the team, campaign, and submission to win the I-COM Data Creativity Award for a cost per visit campaign for Outback Steakhouse. Alicia is based in Atlanta, GA.