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Breakout Session / Tuesday / October 10, 2023 / 10:30 AM

Doing More with Less — Maximizing ROAS During Economic Uncertainty

It’s been a tough year for many industries as high inflation plagued the economy, forcing vendors across all industries to largely raise prices and consumers to pull back on spending. While the dining vertical has seen continued success thanks to value-based offerings, convenience and menu innovations, restaurant marketers are not immune to the pressure as budgets face increased scrutiny, and are thus forced to do more with less. As a result, marketers are forced to drive highly efficient campaigns, motivated to maximize Return on Ad Spend and drive sales.

Join this discussion to learn more about what tactics and strategies marketers can use to maximize campaign efficiency while still driving campaign performance.


Alicia DiStefano | VP, Practice Lead | InMarket
Alicia DiStefano is InMarket’s VP, Practice Leader for the QSR and Dining verticals. Alicia has worked in media and advertising for over 15 years, with experience in location marketing, data as a service (DaaS), programmatic, and self-service media. She previously worked in the restaurant vertical for 10 years, and has shared conference stages with brands like Panera, Subway, KFC, McDonald’s, DoorDash, and more. In 2018, Alicia oversaw the team, campaign, and submission to win the I-COM Data Creativity Award for a cost per visit campaign for Outback Steakhouse. Alicia is based in Atlanta, GA.
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