Breakout Session / Monday / October 6, 2025 / 11:30 AM
Data-Driven Delight: Personalizing the Guest Experience
Attendees will explore how to leverage data analytics and loyalty programs to deliver personalized experiences.
We’ll discuss:
- Collecting and analyzing customer data to tailor experiences to individual customer needs and expectations.
- Designing a loyalty program that incentivizes customer engagement and data collection.
- Driving operational efficiency by using data to forecast demand, optimize inventory, and improve kitchen efficiency.
- Leveraging data to identify operational bottlenecks and improve service delivery.
PANELISTS
John Dillon | President | la Madeleine
Geoff Henry | President of the Americas | Gong cha Global
Geoff Henry is a seasoned executive with over 20 years of experience leading many of the world’s most recognized consumer brands, including Jamba, Coca-Cola, Dasani, Dunkin’ bottled coffee, and Gold Peak and Honest teas. Geoff joined Gong cha in 2023 as President of the Americas region. Under his leadership, Gong cha grew its U.S. store count by 19% YOY, and was ranked #1 in Tea on Entrepreneur’s Franchise 500® list. Prior to joining Gong cha, Geoff was President of Jamba, and a senior executive with Coca-Cola for twelve years, where he oversaw their portfolio of water, tea, and coffee brands.