Breakout Session / Monday / October 6, 2025 / 11:00 AM

Data-Driven Delight: Personalizing the Guest Experience

Attendees will explore how to leverage data analytics and loyalty programs to deliver personalized experiences.

We’ll discuss:

  • Collecting and analyzing customer data to tailor experiences to individual customer needs and expectations.
  • Designing a loyalty program that incentivizes customer engagement and data collection.
  • Driving operational efficiency by using data to forecast demand, optimize inventory, and improve kitchen efficiency.
  • Leveraging data to identify operational bottlenecks and improve service delivery.

PANELISTS

John Dillon | President | la Madeleine
Geoff Henry | President of the Americas | Gong cha Global
Geoff Henry is a seasoned executive with over 20 years of experience leading many of the world’s most recognized consumer brands, including Jamba, Coca-Cola, Dasani, Dunkin’ bottled coffee, and Gold Peak and Honest teas. Geoff joined Gong cha in 2023 as President of the Americas region. Under his leadership, Gong cha grew its U.S. store count by 19% YOY, and was ranked #1 in Tea on Entrepreneur’s Franchise 500® list. Prior to joining Gong cha, Geoff was President of Jamba, and a senior executive with Coca-Cola for twelve years, where he oversaw their portfolio of water, tea, and coffee brands.
Jason Ingermanson | President & Founder | JRI Hospitality
As President and Founder of JRI Hospitality, Jason Ingermanson’s focus is on generating enthusiasm for the company’s family of brands and delivering exceptional experiences to every guest who walks through their doors. An experienced restaurateur, business manager, and leader, Jason takes pride in JRI’s ability to foster strong community connections through quality food and genuine service. Under his leadership, JRI Hospitality has successfully opened more than 85 Freddy’s franchises across the country, with plans to open 40 more in the next decade. Jason has also spearheaded the expansion of the company’s other brands, including Chompie’s, Mokas Coffee and Eatery, and Original Grande restaurants. Mokas Coffee and Eatery, which began as a single café, has grown into a thriving concept with multiple locations—and has launched its franchising program to bring its signature coffee and dining experience to new markets.
Juan Lopez | SVP - Operations & Training | Dave’s Hot Chicken