Restaurant Marketing in Transition: Adapting to Today's Realities


The role of the restaurant marketer is undergoing a dramatic evolution. This engaging session will explore the multifaceted challenges and exciting opportunities facing today's marketers as they navigate shifting consumer behaviors, technological advancements, and economic headwinds.

You'll learn about:

  • Adapting to today's marketing reality via digital channels, data analytics and cross-functional collaboration.
  • Managing the complexities of omnichannel menu presentation and ensuring a seamless brand experience.
  • Navigating economic uncertainty.
  • Using AI to enhance marketing effectiveness
  • Connecting with every generation.
  • Reclaiming the digital customer.
  • Empowering local impact.
Panelists
David "Rev" Ciancio
Chief Marketing Officer
Salad House & Handcraft Burgers and Brews
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
Jennifer Dodd
CEO
Main Squeeze Juice Co.
Jennifer Dodd is the CEO of Main Squeeze Juice Co., a trailblazing brand that’s redefining health and wellness with every bottle, bowl, and smoothie. Main Squeeze Juice Co. is proud to serve fresh-squeezed, cold-pressed, unaltered juices, hand-crafted, and good-for-you smoothies, organic acai’ bowls and plant-based food that is fueling customers with bold natural flavors every day!
Jane McPherson
SVP of Marketing
Penn Station East Coast Subs
Moderator
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