Local Store Marketing Tips, Tricks and Tactics


Join our panel of fast-casual marketing and operations leaders as they pull back the curtain on the most effective local-store marketing strategies that are driving brand loyalty and sales growth.

You'll:

  • Explore what LSM efforts have delivered the greatest impact and the lessons learned from initiatives that didn't work as expected.
  • Learn how to motivate franchisees to adopt and run local marketing programs, and discover which tools and resources are making the biggest difference.
  • Discuss how LSM strategies are evolving to connect with the next generation of customers and the role emerging technologies, like AI, will play in the future of local marketing.
Panelists
David "Rev" Ciancio
Chief Marketing Officer
Salad House & Handcraft Burgers and Brews
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
Jennifer Dodd
CEO
Main Squeeze Juice Co.
Jennifer Dodd is the CEO of Main Squeeze Juice Co., a trailblazing brand that’s redefining health and wellness with every bottle, bowl, and smoothie. Main Squeeze Juice Co. is proud to serve fresh-squeezed, cold-pressed, unaltered juices, hand-crafted, and good-for-you smoothies, organic acai’ bowls and plant-based food that is fueling customers with bold natural flavors every day!
Jane McPherson
SVP of Marketing
Penn Station East Coast Subs
Moderator
Presented by
View Full Agenda