Breakout Session / Tuesday / October 11, 2022 / 2:30 PM

AI: Getting Up Close and Personal With Your Customers

Few will argue that the restaurant industry is embracing AI. Brands of all sizes are exploring the technology, but how can operators be sure they are getting the most out of their investment in AI?

This session features operators who have not only deployed AI in back- and front-of-house operations, but who also use technology to collect customer data to help them better engage with each guest. For example, what if you knew the perfect discount to offer a particular customer by studying past purchases and syncing that with social media conversations? AI makes all of that --- and more --- possible.


PANELISTS

Eric Easton | Chief Financial Officer | Ampex Brands
Eric Easton is chief financial officer for Ampex Brands, a Top 20 Franchisee and owner of approximately 400 franchise locations across YUM! Brands, Long John Silvers, and 7-Eleven. Ampex is also the franchisor for Au Bon Pain the Bakery Café. Eric’s responsibilities include Ampex corporate planning and execution, along with overseeing accounting, finance, human resources and supply chain. Eric has been in the restaurant industry for more than 20 years. He has held progressive roles in finance and operations across privately held, private equity backed and public companies. In these roles, Eric was a key driver for several recapitalization and liquidity events and M&A transactions. This includes participating in the public offering of Ignite Restaurant Group in 2012. While his expertise is in finance, Eric prides himself with the ability to leverage his operations experience to bring a unique perspective to the strategic planning and analysis function.
Logan Hull | Director of Digital Restaurant Experience & Managing Director of Robotics | Chipotle Mexican Grill
Logan Hull is the Director of Digital Restaurant Experience and Managing Director of Robotics for Chipotle Mexican Grill. As a proven leader with nearly 10 years of technology industry experience, Logan's team of digital product professionals are responsible for elevating customer and crew experiences with technology inside the restaurant. Logan helps drive Chipotle's digital strategy through thoughtful restaurant innovation, ensuring customers and crew members are at the center of every technology solution and digital experience. Logan believes that personalization, frictionless engagement, access, and convenience are key to any tech that aims to enhance the human experience. Prior to her current role, Logan led the Chipotle digital product team responsible for launching CRM and the Chipotle Rewards Program. Logan earned her Bachelor’s degree in English and Secondary Education at Clemson University, where she also played Division I women’s soccer.
Gracie Prasanson | VP of Sales | Jason's Deli
Gracie Prasanson is the VP of Sales for Jason's Deli where she has served for the last 23 years expanding and developing off premise channels for the brand. Gracie has over 40 years of experience in sales management, operations, and off premise. Gracie has worked for other large national chains such as Denny's, Cracker Barrel and IHOP.
MODERATOR

Stacey Kane | Restaurant Marketing Consultant
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.
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