If You Entertain Them They Will Come... and Stay


Upselling customers is the goal of any restaurant, but in order to do that, you must first capture their attention. Then, you must inspire them to stay and order more without annoying them.  After all, employees can only ask, “want fries with that?” once or twice without turning them off.

Luckily, technology has come a long way and can entertain guests while also making those suggestions as well as advertising specials and promotions.

Panelists
Francesco Brachetti
President & Co-Founder
Avocaderia
Francesco Brachetti is the President/co-founder at Avocaderia and directs their culinary department and serves as CFO. Francesco Brachetti earned an Undergraduate in Economics from Bocconi Business School and a Double Degree in Finance and International Management from ESADE and RSM. Prior to founding Avocaderia, Francesco was leading the Business intelligence unit of Mexico’s largest fashion e-commerce.
Stacey Kane
Restaurant Marketing Consultant
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.
Chris Smith
Owner
Zunzi’s and Zunzibar
Chris Smith, owner of Zunzi’s and Zunzibar, has never been one to put off until tomorrow what can be done today. It’s that drive that led him to become a Five Guys franchisee while still in college, going on to open seven locations within eight years. And it’s that same spirit that, upon his first visit to the Savannah sandwich shop Zunzi’s in 2008, drove him to declare that he would one day own the restaurant—a goal he eventually realized in 2014. Smith quickly refined the Zunzi’s concept, narrowing its wide-reaching menu to home in on its South African influences. And as he set about planning an Atlanta location to showcase a new focus on fast casual dining in a fun and energetic atmosphere, he also set his sights on what he sees as a key part of Zunzi’s future success—a company culture founded on the principles of positivity, inspiration and community outreach. In 2021, Zunzi’s relocated its original Savannah location and added Zunzibar, its sister beach-bar concept, creating a model for where Smith aims to take the company next.
Moderator
Jake Myers
VP of Local & Regional Advertising Sales
Atmosphere
Jake Myers is Head of Local and Regional Advertising Sales at Atmosphere. Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels.
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