Unlocking Hidden Profits: A Data-Driven Approach to Smarter Promotions

Are your promotions actually growing your business, or just giving away margin? This session, led by experts in incremental growth, will dive into how you can transform your promotional strategy from a guessing game into a profit-driving engine. Learn to identify truly new customers, optimize your offers, and understand the real return on every marketing dollar you spend.

Attendees will learn:

• How to differentiate between "dead discounts" and genuinely incremental sales that boost your bottom line.
• How to  design promotions that attract new customers and increase overall profitability, rather than just cannibalizing existing revenue.
• Practical ways to leverage transactional data to measure the true ROI of your marketing spend.