Putting the "Fun" in Functional Beverage Innovation
Consumers have a growing thirst for beverages that not only taste great but serve a greater purpose whether it's fueling their busy lives, supplementing their nutritional intake or supporting their dedication to smart sustainability. The functional beverage category has become a point of competition, most notably in the fast casual restaurant segment.
In this session, we will take a look at how restaurant operators are addressing the functional beverage category and overall beverage innovation. Panelists will also serve up a refresher on the importance of functionality when paired with ease, familiarity and convenience. They'll also discuss how non-exclusionary agreements create a more limitless approach to beverage innovation.