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Breakout Session / Monday / October 9, 2023 / 10:30 AM

Mastering Multi-Location Marketing

Although multi-location marketing requires a consistent brand message between locations, each store has its own unique needs.

This session will give you strategies to keep your branding on target while also addressing specific needs.


Alessandro Biggi | Founder | Avocaderia
Alessandro Biggi is the Founder and CEO of Avocaderia, a seasonally-inspired, fast-casual restaurant with 5 locations throughout New York City. Alessandro started his career at J.P. Morgan and The Boston Consulting Group before embarking on his entrepreneurial journey. He has built and grown successful tech businesses including 20lines, a storytelling app that was acquired by HarperCollins Publishers, and Zooppa, a global creative platform that was merged with TLNT Holdings. Alessandro holds a Master’s degree in International Management from ESADE Business School and a BS in Economics from Bocconi University.
Taylor Fischer | VP of Marketing - Fast Casual Division | FAT Brands
Karin Silk | Chief Marketing Officer | Qdoba Restaurant Corporation
As QDOBA Mexican Eats CMO, Karin Silk oversees strategic marketing and digital initiatives, in addition to leading the menu and off-premises sectors of the business, which includes culinary strategy, third-party delivery partnerships and catering. Prior to joining QDOBA, Silk served as senior vice president of marketing for Rubio's Restaurants, Inc. She also spent seven years with PepsiCo-Quaker Foods. She began her career with Deloitte Consulting, after earning her MBA from the Kellogg School of Management at Northwestern University and Bachelor of Arts from Bowdoin College.
Charles Watson | CEO | Tropical Smoothie Cafe
Charles Watson was named CEO in December 2018. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry College of Business at The University of Georgia.
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