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Breakout Session / Tuesday / October 15, 2024 / 10:30 AM

Building Your Brand from the Ground Up

If you have ever envisioned your restaurant concept getting replicated across cities, states and countries, franchising may be the path for you. This session will guide attendees through the entire process, from conceptualizing your franchise model to attracting the right franchisees and ensuring operational excellence across your brand.

Panelists will discuss how to create a model that's replicable, profitable and attractive to potential franchisees as well as how to navigate the legal and regulatory framework essential for successful franchising. They will also share effective marketing tactics to attract franchisees and grow your brand footprint.


Frank Klein | Founder & CEO | Post Road Hospitality
Frank Klein founded multi-unit Asian Box, a fine-casual lifestyle brand with stores and airport locations throughout California. Frank is now founder and CEO of Post Road Hospitality, a parent company for emerging food and beverage brands. Frank leads the innovation for multiple food brands including Skull City Taquitos, currently expanding in the Northeastern U.S. Post Road also released Fairfields, a classic dry rum and a soon to be released Skull City Mexican-style lager. Frank’s focus includes exceeding hospitality at all touch points and creating a seamless “tech encounter” of the best kind with consumers.
Sam Rothschild | COO | Slim Chickens
Joining the Slim Chickens team in October of 2013. Sam Rothschild is a knowledgeable restaurant professional who has achieved superior results within company and franchise-owned locations around the world. A Johnson and Wales culinary graduate, he embarked on his career by owning his own restaurants in his early twenties before hitting his growth spurt into the big brand arena with Metromedia Group. He spent 13 years with Bennigan’s as the Regional Vice President of International Operations. From there, Rothschild went on to become the Senior Vice President at Applebee’s and Dine Equity heading up the operations and franchise development teams managing over 2000 locations. He eventually left Dine to partner with Tom and Greg to help mature and cultivate the Slim Chickens brand. Furthermore, Rothschild has had a hand in pioneering the franchise opportunity and its unique and advanced systems that continue to surpass record barriers.