Breakout Session / Tuesday / October 7, 2025 / 1:30 PM
Digital Bite: Fueling Growth Through Online Engagement & Smart Promotions
This session explores how to build a strong online presence, enhance customer loyalty through personalized experiences, and drive sales with data-driven promotions. Discover how to seamlessly integrate digital and in-store experiences, leveraging tools like QR codes and mobile payments. Gain actionable insights to elevate your brand and capture the modern fast casual consumer.
You'll learn:
- Strategies for enhancing local SEO and online directory management to boost visibility.
- Techniques for leveraging customer data to create personalized loyalty programs and targeted promotions.
- Methods for optimizing online ordering and delivery systems, including third-party integrations and in-house solutions.
PANELIST
Clay Dover | CEO, President & Taco Maker | Velvet Taco
Clay Dover is the Chief Executive Officer, President and Taco Maker at Velvet Taco, a Dallas-based restaurant committed to a world of tacos without borders and one of the hottest company-owned fast-casual brands in the industry. Since he assumed leadership in 2017, Velvet Taco has expanded from 4 to over 50 restaurants across the Country over the past several years and recently announced their expansion Internationally with industry-leading performance and award-winning consumer recognition. Velvet Taco has been recognized as one “Best Brands to Work For” by QSR and continues to be a standard for culinary innovation withing the industry.