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Breakout Session / Tuesday / October 15, 2024 / 10:30 AM

Fueling Fast Casual Growth: Building a Solid Franchise Strategy

Franchising offers a powerful growth strategy, but navigating the process requires careful planning and execution. This session will provide insights on lead generation, operational readiness and ongoing franchisee support. Restaurant operators will share successful and unsuccessful lead qualification methods and how they've streamlined operations for scalability while maintaining brand consistency.


PANELISTS

Jeremy Vitaro | Chief Development Officer (CDO) / Head of International | Qdoba
Jeremy Vitaro has been with Qdoba since March 2024. He has more than 20 years of development and franchising experience with diverse brands in the food industry. Most recently, he was Chief Development Officer for Little Caesars Pizza, leading their global growth from 2021-2024. Prior to that, Jeremy was with Dunkin’ Brands (Dunkin’ Donuts & Baskin-Robbins) for 18 years in roles of increasing responsibility in Operations, Finance, Development and International. Jeremy also has extensive experience working overseas and speaks multiple languages, having worked earlier in his career in Europe for both the Benedict Group in the franchise education segment and Casoni SpA in the wine and spirits industry. Jeremy received a Bachelor’s degree from UCLA, a Master’s degree from Stanford University, and an MBA from Colombia University.
Samir Wattar | Chief Operating Officer | Layne's Chicken Fingers
MODERATOR

Jaffrey Ali | Chief Product Officer | FranConnect
As Chief Product Officer of FranConnect, Jaffrey Ali is responsible for taking the company vision and creating a product roadmap for success, translating to concrete milestones for the product. The management aspect of his role involves determining ways to build and invest in the product on an ongoing basis to gain customer traction and increase value for customers. Most recently, he served as Head of Product Management, Strategy, and Marketing for Haystax Technology, a cybersecurity product company.
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