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General Session / Monday / October 9, 2023 / 9:00 AM

The Perfect Pitch

Following a global contest, five concepts have been selected to be part of The Perfect Pitch. Listen and learn as entrepreneurs pitch their fast casual concepts. The pitchers will address not only the Summit’s attendees but also a panel of advisers who will give them advice about how to grow their concepts.

It’s our “nicer” version of “Shark Tank,” which means it’s all about helping small but innovative concepts get off the ground. The audience members will vote on their favorite pitch, and the winner will receive bragging rights (of course), a $3,500 prize and 6 months of free service with Ovation!


Matt Friedman | CEO | Franchise Founders
As the CEO of Franchise Founders, Matt leads the franchise incubator that builds and invests in start-up brands and emerging franchisors. With a talented team with over 70+ years of combined franchise experience, Matt oversees Franchise Founders’ proven franchise process including branding, marketing, real estate development, training, and location opening. Matt is currently bringing four innovative franchise brands to market: Bobby Chez Gourmet To Go, Patriot Broadband, Frankie Salons, and Sparklean. Previously, Matt was the founder and CEO of Wing Zone. Matt and his partner successfully opened six Wing Zone restaurants in major college markets from 1995-2000. As the visionary of Wing Zone and building a global brand, Matt launched the Wing Zone Franchise System in 2000. As CEO of Wing Zone, Matt led a talented team to successfully open over 150 restaurants throughout the US and six countries. In late 2020, Matt sold a majority interest in Wing Zone. He currently serves on the Board of Directors at Wing Zone.
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