Mitch Baker brings extensive marketing experience across multiple industries to his role of Vice President of Marketing at Robeks Juice. Baker leads the marketing team and its support agencies, focusing on brand building and local store marketing initiatives. He emphasizes the importance of the franchisee community as key to Robeks’ success and aims to foster this partnership to drive growth. Previously, Baker co-founded a coffee and juice concept where he was integral to the brands’ creation and marketing strategies. His career also includes roles at Blockbuster Video, Blockbuster Music, the American Cancer Society, and Walt Disney World, demonstrating his diverse and robust marketing background.

Benson Lau, the esteemed Director of Business and Development at Fuwa Fuwa, possesses a wealth of experience in brand curation and strategic leadership honed during his tenure at a conglomerate and world-class shopping mall in Asia Pacific. Graduating with a Master of Business Management from Hong Kong Baptist University in 2012, Benson's trajectory to success was further propelled as he secured a competitive role as a management trainee at this conglomerate. Earning the prestigious title of “Most Outstanding Employee” in 2016, Benson's tenure provided a solid foundation in strategic planning, brand management, and innovative thinking. This experience equipped him with the expertise to lead groundbreaking projects, foster tenant relationships, and drive revenue growth. Demonstrating his relentless drive for personal and professional growth, Benson further honed his skills by pursuing culinary and hospitality education at the prestigious Le Cordon Bleu.

Chris Smith, owner of Zunzi’s + Zunzibar, has never been one to put off until tomorrow what can be done today. It’s that drive that led him to become a Five Guys franchisee while still in college, going on to open seven locations within eight years. And it’s that same spirit that, upon his first visit to the Savannah sandwich shop Zunzi’s in 2008, drove him to declare that he would one day own the restaurant—a goal he eventually realized in 2014. Smith quickly refined the Zunzi’s concept, narrowing its wide-reaching menu to home in on its South African influences. As he set about planning an Atlanta location to showcase a new focus on fast casual dining in a fun and energetic atmosphere, he also set his sights on what he sees as a key part of Zunzi’s future success—a company culture founded on the principles of positivity, inspiration and community outreach.

Darren Spicer is the CEO & Co-Founder of Clutch Coffee Bar, a premium drive-thru beverage brand based in the Carolinas. A transformative leader, Darren helps companies grow in a way that positively impacts society and cultivates a sense of community. Under his leadership, Clutch has grown rapidly to multiple locations and established a fanatically loyal, recurring customer base through unparalleled customer experience, speed, quality, and investment in local communities and charities.

More than 15 years ago, Amy Peart dove into the franchise marketing world, kicking things off at HYVE Brand Concierge, which used to be called UMI Marketing Solutions, as an Account Manager. With a lot of elbow grease, a vision in her mind, and a commitment to being the best, Amy became a driving force behind turning HYVE into a big name in the business. Being named CEO in 2020 only further amplified that drive! Amy is all about HYVE, and she's just as dedicated to making sure her partners and clients knock it out of the park. From building solid ties to providing HYVE's signature white-glove service, her motto is simple: "We take care of the details so you don't have to" – and that's been one of many keys to success from day one.