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Breakout Session / Monday / October 14, 2024 / 2:45 PM

Unlocking Brand Loyalty and Growth via Unforgettable Experiences

We all know creating connections with your audience is the best way to build repeat customers, and this session will explore exactly how to create the experiences responsible for forging emotional connections, fostering brand advocacy and unlocking new revenue streams.

Panelists will discuss experience-driven marketing and how to master the art of tailoring those experiences to ensure authenticity and a lasting impact. They’ll also explore technologies and approaches to build deeper customer engagement and how to measure success beyond likes and shares.


Chris Smith | Owner | Zunzi’s & Zunzibar
Chris Smith, owner of Zunzi’s + Zunzibar, has never been one to put off until tomorrow what can be done today. It’s that drive that led him to become a Five Guys franchisee while still in college, going on to open seven locations within eight years. And it’s that same spirit that, upon his first visit to the Savannah sandwich shop Zunzi’s in 2008, drove him to declare that he would one day own the restaurant—a goal he eventually realized in 2014. Smith quickly refined the Zunzi’s concept, narrowing its wide-reaching menu to home in on its South African influences. As he set about planning an Atlanta location to showcase a new focus on fast casual dining in a fun and energetic atmosphere, he also set his sights on what he sees as a key part of Zunzi’s future success—a company culture founded on the principles of positivity, inspiration and community outreach.