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Breakout Session / Monday / October 14, 2024 / 10:15 AM

Tapping Technology to Increase Catering Sales

Unlocking catering success lies beyond just delicious food. It's about leveraging technology to unlock efficiency, personalize experiences and drive profitable growth.

Join this session to delve into the cutting-edge technologies revolutionizing catering. Learn from industry experts and successful restaurateurs who are: Streamlining the order process, maximizing operational efficiency, discovering inventory management tools, routing optimization solutions, enhancing guest engagement and staying ahead of the curve via virtual reality experiences, AI-powered menu recommendations and contactless catering solutions.


Fox Lisica | Head of Global Information Technology | Dickey’s Barbecue Pit
Jenn Saunders-Haynes | Director, Global Catering | Subway
As the Director of Global Catering at Subway, Jennifer Saunders-Haynes is responsible for driving the growth and profitability of the off-premises business across all markets and channels. She has over 10 years of experience in the restaurant and hospitality industry, with a focus on catering, off-premise sales and marketing, and franchising relationship management. Jennifer has successfully restructured the entire Subway Catering business, resulting in year-over-year sales lift, increased operational efficiency, and enhanced customer satisfaction. She has also integrated over 13,000 locations with ezCater, capturing millions in lost revenue. As a subject matter expert in all cross-functional aspects of catering, including marketing, operations, technology, and packaging, Jennifer is passionate about creating innovative solutions, system process improvements, and quality assurance standards that ensure the satisfaction of franchisee partners, vendors, and corporate counterparts.
Max Sheets | Founder & CEO | Chick N Max
No stranger to the restaurant industry, Max Sheets got his start as a teenager scraping cheese off pans in a Pizza Hut kitchen. In the early 2000s – after having already spent 23 years in real estate and development for such brands as Lone Star Steakhouse and Saloon, Freddy’s Frozen Custard & Steakburgers, Smashburger and Ted’s Montana Grill – he began mulling over the idea of a franchise concept that would accommodate the ever growing movement towards red meat alternatives. In 2017, he founded Chick N Max, a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches and golden fried tenders.

Nabeel Alamgir | Founder & CEO | Lunchbox
Nabeel Alamgir is the founder and CEO at Lunchbox, the enterprise restaurant technology company boosting customers like Papa Ginos, Chopt, Walk On's and more. Starting out at Bareburger as a busboy, Nabeel worked his way up to the position of CMO and then went on to build this restaurant tech company made by operators.
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