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Breakout Session / Tuesday / October 10, 2023 / 11:45 AM

How Optimizing Digital Menus Boosts Sales

Optimizing your digital menu is one of the most important tools when it comes to increasing customer satisfaction – which results in higher check spend and more frequent visits.

This session explores how and why menu optimization can yield a high ROI when done correctly.


Adam Terranova | Sr. Director of Growth | WOWorks
Adam Terranova is the Senior Director of Growth for WOWorks – the parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos and Zoup! Eatery. Since the formation of WOWorks, he served as Director of Brand Marketing for Frutta Bowls and Saladworks and, prior to that, he held the position of Head of Marketing at Philly Pretzel Factory. Before entering the franchise community, he worked over a decade in the marketing and advertising world in agencies and vendors. Adam has had national recognition from his use of marketing technology, marketing platforms and how to apply them in a way that consumers desire it! He has a keen understanding of how make data driven strategic decisions to help organize chaos in menu marketing and technology to grow sales across all of WOWorks brands.