The drive-thru experience is undergoing a significant transformation driven by technology and changing consumer expectations. This session will explore the evolving landscape of drive-thru dining and equip attendees with strategies to navigate these changes while maximizing profitability for off-premise orders.

We'll delve into:

• Emerging technologies, including  digital ordering and mobile payments, implementing dynamic menu boards, voice-activated ordering, using AI-powered recommendations to personalize order suggestion.
• Customer experience trends.
• Innovative approaches to increase check size and drive customer loyalty, such as exclusive deals and promotions for digital and mobile orders, subscription models and loyalty programs tailored to off-premise customers.
• Minimizing wait times and ensuring order accuracy and providing a seamless pick-up experience.
• Analyzing order data to identify customer preferences.
• Tracking KPIs to measure the effectiveness of off-premise strategies.
• Utilizing customer feedback to refine operations and enhance the overall drive-thru experience.