We Signed Up for 300 Fast Casual Email Programs. Here's What Actually Showed Up.


We signed up for 300 fast casual and QSR email programs using a single address, then captured and scored every message for 30 days. Some brands sent nothing for a full week. Most sent identical creative to everyone on the list. Almost none used what they already knew about the person who signed up. Nachum and Ghali walk through the findings, the brands that got it right, and where the gap between guest data and guest communication opens up.

Presenters
Ghali Mazzouri
Head of Customer Success/ Partnerships- Global
Blings
Nachum Peterseil
Director of Business Development
Blings
Nachum Peterseil is a Business Development Director at Blings, where he spends his days connecting great people, great companies, and a little bit of Blings magic. With over 20 years of business experience and nearly six years at Blings, Nachum brings a mix of hard work, curiosity, genuine human connection, and a healthy dose of joy to everything he does. He believes business works best when good people have good conversations—and maybe even laugh a little along the way. A lifelong lover of music, Nachum naturally brings rhythm, creativity, and heart to his interactions. He is deeply immersed in Blings’ MP5 smart video technology and is passionate about introducing this one-of-a-kind innovation to the world. His mission? Help companies connect with their customers in ways that feel personalized, dynamic, fluid, coherent—and, most importantly, human.
Presented by
View Full Agenda