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Breakout Session / Monday / October 14, 2024 / 11:45 AM

Beyond Burgers & Fries: Diversifying Your Menu for Competitive Advantage

The restaurant industry is constantly evolving, and consumers are demanding more than standard fast food, which means diversifying your menu is no longer an option, it's a necessity. This session will help attendees identify emerging trends and analyze their audience by learning how to segment customer base and tailor menu offerings.

It will also explore strategies to develop exciting menu items without sacrificing margins and how operators are using  technology to streamline menu development, optimize costs, and personalize dining experiences.

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