Catering: The Big Ticket Hijack

Catering is the "Holy Grail" of fast casual profitability — high average checks, predictable prep times, and massive brand exposure. But if you’re fulfilling those orders through a third-party marketplace, you’re basically working for them. In 2026, the brands winning the catering game are "hijacking" that relationship and bringing the corporate guest directly into their own ecosystem.

This session is a tactical deep dive into building a professional, frictionless, first-party catering operation that makes your brand the default choice for every board meeting and office party in your zip code.

Goal: Stop donating your catering margins to marketplaces. Implement a first-party B2B system that captures high-volume orders and keeps the 30% commission in your pocket.