Effective marketing is crucial for fast casual restaurants to thrive, but large budgets aren't always feasible, especially for smaller businesses. This session will explore creative and cost-effective social media strategies to drive customer traffic and boost your bottom line.

Attendees will discuss:

• Leveraging user-generated content.
• Identifying and partnering with local businesses and influencers.
• Cross-promotion opportunities and joint marketing campaigns.
• Building a strong local network through social media engagement.
• Crafting compelling brand narratives that resonate with your target audience.
• Creating visually appealing and shareable content.
• Developing a consistent brand voice across all social media platforms.
• Maximizing social media presence and optimizing social media profiles for search and discoverability.
• Monitoring and responding to customer comments and messages.
• Using social media analytics to track progress and identify areas for improvement.