Why Customer Visit Data is the Missing Ingredient in Your Marketing Plan
In recent years, the email address has become the holy grail of customer contact information. But in reality, unless you’re collecting the guest’s email address with every in-store and online purchase, it only tells half the story… especially for restaurants. Understanding your guests can only truly be achieved when you have visibility into both the online and offline relationship your customers have with your restaurant, and in-store customer visit data is the missing link.
In this session, we will explore the benefits of customer visit data as well as ways to leverage this information to drive your bottom line. We’ll also dive into case studies and tangible tactics showcasing how visit data will be the key competitive advantage to marketing success for restaurants moving forward.