General Session / Monday / October 6, 2025 / 5:00 PM

Prove Your Case: Round 2
Join us for a second round of three 15-minute presentations, each featuring one vendor and one operator sharing the how, when and ROI behind recent rollouts.
PRESENTERS



Brian Pearson | Chief Technology Officer | Mendocino Farms

Ellis Winstanley | CEO & Executive Chairman | Axial Shift
Ellis Winstanley is a seasoned restauranteur and business executive with a successful track record of starting up, turning around and growing businesses in the hospitality, software and several other industries. Ellis began turning around historic restaurant brands while in college and has played key roles in dozens of restaurant related operations over the years. It was during this time that Ellis realized there was a huge opportunity to flip restaurant technology on its head by focusing on front-line engagement with company goals. His passion for solving this problem led him to found the revolutionary technology platform Axial Shift.
