Breakout Session / Monday / October 6, 2025 / 4:00 PM

The Franchise Paradox: Growth and Empowerment in the Modern Era

The traditional franchise model is evolving rapidly driven by changing consumer demands, technological advancements and a shift in franchisee expectations.

This session will explore the latest trends and innovations in franchising, including:

  • Micro-franchising: Exploring the potential of smaller-scale, lower-cost franchise opportunities and their impact on accessibility and market penetration.
  • Technology-enabled franchising: Leveraging technology to streamline operations, enhance communication, and empower franchisees with data-driven insights.
  • Shared-service models.
  • Multi-unit franchising and area development:
  • Empowering the modern franchisee with data-driven decision-making and continuous learning and development.
  • Building strong franchisee communities.
  • Fostering Innovation and local adaptation while maintaining brand consistency.

PANELISTS

Carl Comeaux | CEO | Crust Pizza Co.
Carl Comeaux is the CEO of Crust Pizza Co., a fast-growing limited-service pizza chain that has redefined the local pizzeria experience. With over 22 years of leadership experience, Carl has led Crust Pizza Co.'s transformation from a small local pizzeria to a rapidly expanding franchise with 29 open locations, 9 in development and aims to reach 250 locations across the Southeast U.S. within the next nine years. Under Carl's leadership, Crust Pizza Co. has achieved impressive milestones, including an average unit volume (AUV) of $1.65 million, the development of proprietary technology systems, a 10% reduction in cost of goods, and strategic vendor partnerships to enhance brand efficiency. Additionally, Carl has successfully built and scaled two franchises before Crust Pizza Co., showcasing his proven expertise in the industry. Carl is known for his motivational, strategic leadership style and his hands-on approach to scaling concepts from infancy to franchise success.
Andy Huang | Vice President & Chief Operating Officer | L&L Hawaiian Barbecue
With over two decades of leadership in the hospitality and franchise industries, Andy Huang is a dynamic force behind the success of L&L Hawaiian Barbecue. As the Chief Operating Officer, he oversees all day-to-day operations of the franchise, including development, corporate strategy, procurement, purchasing, human resources, franchise relations, and training. Before joining L&L, Andy led the Hawaii region for Advantage Rent-A-Car, where he doubled the number of locations, driving annual revenues to exceed $35 million. His ability to scale operations while maintaining quality and efficiency was key to the company's regional success. Andy’s journey in the restaurant industry began during his college years, where he started in an entry-level position and worked his way up to general manager. His passion for creating exceptional hospitality experiences drives his work every day.
Rebecca Kahn | Franchise Business Leader for U.S. & Canada | Gong cha Global
Rebecca Kahn boasts a decade-long track record as a dynamic Franchise Business Leader. Her expertise lies in spearheading expansive operational field initiatives, orchestrating substantial portfolio acquisitions, overseeing restaurant development, and devising comprehensive operational strategies. Prior to joining the Gong cha team, Kahn served as the Franchise Business Partner overseeing the US Mid-Atlantic region at Burger King, where she played a pivotal role in steering the company's rebranding efforts and spearheading its digital transformation. Before her tenure at Burger King, Khan spent six years as a consultant specializing in enhancing operational efficiency and driving profitability for Subway franchisees.