Breakout Session / Monday / October 6, 2025 / 4:00 PM
The Franchise Paradox: Growth and Empowerment in the Modern Era
The traditional franchise model is evolving rapidly driven by changing consumer demands, technological advancements and a shift in franchisee expectations.
This session will explore the latest trends and innovations in franchising, including:
- Micro-franchising: Exploring the potential of smaller-scale, lower-cost franchise opportunities and their impact on accessibility and market penetration.
- Technology-enabled franchising: Leveraging technology to streamline operations, enhance communication, and empower franchisees with data-driven insights.
- Shared-service models.
- Multi-unit franchising and area development:
- Empowering the modern franchisee with data-driven decision-making and continuous learning and development.
- Building strong franchisee communities.
- Fostering Innovation and local adaptation while maintaining brand consistency.
PANELIST
Carl Comeaux | CEO | Crust Pizza Co.
Carl Comeaux is the CEO of Crust Pizza Co., a fast-growing franchise known for its classic tavern-style Chicago pizza served in a nostalgic, family-friendly atmosphere. With over 22 years of experience, Carl has led Crust's transformation from a local pizzeria to a franchise with 29 locations and plans for 250 more in the Southeast U.S. Under his leadership, the company has improved efficiency, developed proprietary technology, and reduced costs. Carl has successfully scaled two previous franchises and is known for his strategic, hands-on leadership style. Committed to giving back, he partners with charities like St. Jude’s. Carl lives in Lake Charles, LA with his family.
