The Franchise Paradox: Investment, Growth and Empowerment in the Modern Era


The traditional franchise model is rapidly evolving, driven by changing consumer demands, technological advancements, and a shift in franchisee expectations. This evolution presents both unique challenges and significant investment opportunities.

This session  will explore the financial and strategic trends reshaping the franchise landscape, including:

  • Technology-Enabled Franchising: Leveraging technology to streamline operations, enhance communication, and empower franchisees with data-driven insights. We'll discuss how these technologies can be a key differentiator for growthand a valuable asset for investors.
  • The Power of Scale: A deep dive into the financial and operational benefits of multi-unit franchising and area development. We'll explore how investorsand franchisors can support this growth and the returns it can generate.
  • Building Strong, Data-Driven Franchisee Communities: We'll examine how fostering a collaborative and data-informed franchisee network not only improves brand consistency but also drives unit-level economics and overall brand value, making it more attractive for investment.
  • Fostering Innovation and Local Adaptation: A discussion on how to balance brand consistency with the need for local innovation and adaptation, and how this flexibility can lead to increased market share and profitability.
Panelists
Carl Comeaux
CEO
Crust Pizza Co.
Carl Comeaux is the CEO of Crust Pizza Co., a fast-growing limited-service pizza chain that has redefined the local pizzeria experience. With over 22 years of leadership experience, Carl has led Crust Pizza Co.'s transformation from a small local pizzeria to a rapidly expanding franchise with 29 open locations, 9 in development and aims to reach 250 locations across the Southeast U.S. within the next nine years. Under Carl's leadership, Crust Pizza Co. has achieved impressive milestones, including an average unit volume (AUV) of $1.65 million, the development of proprietary technology systems, a 10% reduction in cost of goods, and strategic vendor partnerships to enhance brand efficiency. Additionally, Carl has successfully built and scaled two franchises before Crust Pizza Co., showcasing his proven expertise in the industry. Carl is known for his motivational, strategic leadership style and his hands-on approach to scaling concepts from infancy to franchise success.
Andy Huang
Vice President & Chief Operating Officer
L&L Hawaiian Barbecue
With over two decades of leadership in the hospitality and franchise industries, Andy Huang is a dynamic force behind the success of L&L Hawaiian Barbecue. As the Chief Operating Officer, he oversees all day-to-day operations of the franchise, including development, corporate strategy, procurement, purchasing, human resources, franchise relations, and training. Before joining L&L, Andy led the Hawaii region for Advantage Rent-A-Car, where he doubled the number of locations, driving annual revenues to exceed $35 million. His ability to scale operations while maintaining quality and efficiency was key to the company's regional success. Andy’s journey in the restaurant industry began during his college years, where he started in an entry-level position and worked his way up to general manager. His passion for creating exceptional hospitality experiences drives his work every day.
Rebecca Kahn
Senior Director of Master Franchising Operations for North America - Canada, USA, Mexico
Gong cha Global
Rebecca Kahn boasts a decade-long track record as a dynamic Franchise Business Leader. Her expertise lies in spearheading expansive operational field initiatives, orchestrating substantial portfolio acquisitions, overseeing restaurant development, and devising comprehensive operational strategies. Prior to joining the Gong cha team, Kahn served as the Franchise Business Partner overseeing the US Mid-Atlantic region at Burger King, where she played a pivotal role in steering the company's rebranding efforts and spearheading its digital transformation. Before her tenure at Burger King, Khan spent six years as a consultant specializing in enhancing operational efficiency and driving profitability for Subway franchisees.
Carlo Verdugo
VP of Franchise Operations & Development
Juice It Up!
A highly successful restaurant and retail industry veteran with 25+ years of experience, Carlo Verdugo joined Juice It Up! in 2020 as Director of Franchise Operations and was promoted to VP of Operations and Franchise Development of the brand in 2022. In the five years following Verdugo’s arrival, Juice It Up! has achieved record sales, generated impressive franchise momentum and significantly ramped up expansion efforts, with sights set on doubling unit count in the next four years.
Moderator
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