The Franchise Paradox: Growth and Empowerment in the Modern Era


The traditional franchise model is evolving rapidly driven by changing consumer demands, technological advancements and a shift in franchisee expectations.

This session will explore the latest trends and innovations in franchising, including:

  • Micro-franchising: Exploring the potential of smaller-scale, lower-cost franchise opportunities and their impact on accessibility and market penetration.
  • Technology-enabled franchising: Leveraging technology to streamline operations, enhance communication, and empower franchisees with data-driven insights.
  • Shared-service models.
  • Multi-unit franchising and area development:
  • Empowering the modern franchisee with data-driven decision-making and continuous learning and development.
  • Building strong franchisee communities.
  • Fostering Innovation and local adaptation while maintaining brand consistency.
Panelists