Phillip Scotton | Franchise Owner | PRIMO Partners (Ben & Jerry's)
Phillip Scotton is with PRIMO Partners, the largest and only Black-owned/Black-led multi-unit franchise developer of Ben & Jerry’s, along with other enterprises. While attending the University of North Carolina, Phillip was reintroduced to a hometown scholar, UNC Alum Antonio McBroom, who had recently purchased a Ben & Jerry’s the same year. As the years passed, Antonio and Phillip grew closer. By 2012, Phillip helped to create The Pathway to Leadership Internship program with Ben & Jerry’s and gained the skills needed to become a serial entrepreneur. By 2016, Phillip was immersed in the business as a partner/full-time operator, where he has helped propel the off-premise category to double-digit sales growth each year and they currently tout the No. 1 ranking for Ben & Jerry’s globally. Phillip led the opening of their first Atlanta location, was one of the driving forces behind the acquisition of the Athens and Chattanooga locations, and helped develop locations in central Florida, around the Tampa area, and the Houston, Texas area.