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TUESDAY / OCTOBER 11, 2016 / 1:00 PM

The Restaurant Formula

Branding expert Gerry O’Brion will share “The Restaurant Formula,” which will help attendees build a more powerful and profitable restaurant brand. O’Brion, who worked with Quiznos, and Red Robin and Coors, will touch on:

  • The secrets used by the most successful restaurant brands
  • The formula for building a great concept
  • The six key critical success factors for every restaurant
  • And how to attract customers with little or no marketing budget


Gerry O’Brion | Speaker & Author | What Big Brands Know

Gerry O’Brion is the Founder of What Big Brands Know and the creator of The Restaurant Formula, a program for attracting new, profitable customers to your restaurant. The Formula was created from the strategies used by the best, most successful restaurant concepts. The strategies work in any restaurant regardless of their budget. Gerry began his career in marketing at Procter & Gamble, working with brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, he managed Coors Light, became VP of Marketing for Quiznos and then VP of Marketing for Red Robin Gourmet Burgers.

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