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Breakout Session | October 19, 2015 | 11:00am - 12:00pm

The Impact of Mobile

With mobile being the best kept secret in retail, it’s no wonder restaurant operators are looking for ways they can utilize mobile to increase traffic and audience engagement. So what, exactly, is the state of mobile and which avenues of mobile technology should restaurant operators use to capitalize on the one thing that keeps everyone connected?


Matt Eisenacher | Director of Marketing | Piada Italian Street Food

Matt is the director of marketing for Piada Italian Street Food – a fast growing Fine Fast Casual brand based in Columbus, Ohio with units across Ohio, Indiana, Michigan, Texas and soon-to-be Minnesota. His team is responsible for leading branding efforts and demand generation as the concept enters new communities across the country. Matt brings with him 12 years of experience across the food & nutrition industry, ranging from consumer packaged goods to restaurants.

Sam Gorenstein | Co-Founder | My Ceviche

Sam began his career in New York in 2004 when he accepted an opportunity to work with one of the culinary world’s brightest stars, Chef Tourondel, at Union Pacific. In January 2005, Tourondel asked Sam to open BLT Fish, where he eventually became the executive chef at BLT Steak at the Betsy Hotel on South Beach. During this time, he received a three-and-a-half-star review from The Miami Herald, two James Beard nominations for “Rising Star Chef”, and was recognized as a top chef in the 2011 publication of Forbes magazine’s “30 Under 30” list. Sam is currently focusing all of his attention on My Ceviche, where he has channeled his technique and expertise with haute cuisine.

Phil Hendrix, PhD | Founder & Managing Director | immr

Dr. Phil Hendrix is the founder and managing director of immr, where he serves as an industry analyst and consultant to leading companies and startups. As an advisor Phil helps clients integrate mobile, digital and other technologies into their strategies. Focusing on mobile, location, and data/analytics, he has worked with clients in CPG, retail, consumer electronics, insurance and other verticals. Author of more than 20 analyst reports, Phil recently published an in-depth, two-part report examining market opportunities for mobile in QSRs and Fast Casual. Before founding immr in 2002, Phil was a partner with leading consulting firms and a marketing professor at Emory University and the U. of Michigan.

Moderator: Michael Hagan | Chief Operating Officer | LevelUp

As COO at LevelUp, Michael is an expert in mobile payments. He is responsible for growing LevelUp’s mobile payment network across the globe. The convergence of advertising, payments, mobile and analytics has opened up opportunities to help restaurants and food retailers increase revenues and decrease costs. Michael frequently shares his insight from the front lines with examples from merchants who are embracing these changes and capitalizing. A sought after speaker in the foodservice industry, Michael has also guest lectured at Wharton, Drexel, Boston College, Harvard and MIT on mobile payments, entrepreneurship and the future of advertising. Michael is a serial entrepreneur hailing from Boston.

Sponsored by LevelUp