Keynote Session | October 13, 2014 | 12:30pm
How to Supercharge Your Brand with Integrated Marketing
We live in an era where consumers demand more. More authenticity, more transparency and more participation in “their” most loved brands. How can CEOs and brand leaders create integrated marketing programs that will fuel their employees and brand fans? Learn more about best practices in developing and implementing innovative integrated brand marketing programs with Jeff Fromm co-author of “Marketing to Millennials.”
Jeff Fromm | President | FutureCast
We live in an era where consumers demand more. More authenticity, more transparency and more participation in “their” most loved brands. How can CEOs and brand leaders embrace this new participation economy and use Content Excellence™ and agile data to fuel their employees and brand fans? The marketing book you bought yesterday is already outdated and the strongest brands of today are adapting and embracing the rules and trends of tomorrow. Learn more about best practices in developing and implementing more innovative integrated marketing initiatives with Jeff Fromm, The Millennial Marketing Guy™ and co-author of “Marketing to Millennials.”
Greg Vodicka | Millennial Marketing Consultant | FutureCast
Greg works collaboratively with Jeff Fromm (Co-Author of “Marketing to Millennials”) on Millennial research and thought-leadership at FutureCast, an insights and analytical consultancy focused on youth trends. He was actively involved in the reports, “Millennials as New Parents: The Rise of a New American Pragmatism,” “The Secret Sauce for the Modern Brand: Food Marketing Secrets for Millennial Brand Success” and “Making the Hot List: Retail Marketing Tips for Winning with Millennials.” Greg is also the lead editor of www.MillennialMarketing.com. As a true Millennial, Greg’s insight into the Millennial Consumer goes well beyond his research, bringing a disruptive cultural perspective to all the organizations he works with.