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Session | October 13, 2014 | 11:00am

Getting Your Beverage Offerings on Trend

Innovation is key when it comes to driving profitability with beverage offerings. From coffee and tea to cocktails, juice and smoothies, learn what’s trending and how to expand and market new beverage offerings.


Elizabeth Friend | Senior Analyst| Euromonitor International

Elizabeth covers the global consumer foodservice industry for Euromonitor International, a role she has filled since 2011. As an industry analyst, Elizabeth publishes articles, reports and other analysis detailing trends and developments in all categories of global foodservice. She also assists in the yearly generation of Euromonitor’s market research data, drawing data and analysis from in-country researchers in 54 global markets. The scope of this research spans market sizes, brand and company shares, regulatory changes, trends and new product developments in the restaurant industry. Previously, Elizabeth worked in a variety of research and analytics roles in the finance industry.

Joe Knauss | Corporate Chef Global Accounts| Manitowoc Foodservice

Chef Joe Knauss has been highly successful in his career, working with some of the top chefs in the industry including Chef De Cuisine James Baerd and award winner Chris Schlesinger. Chef Knauss has a wide variety of experience, from corporate dining services to owning his own Brazilian Steakhouse (named a top 15 family restaurant by Money Magazine) to working as a private chef. In his current role with Manitowoc Foodservice, Joe is constantly on the move as the Corporate Chef Global Accounts, assisting one of the leading global QSR brands. Responsibilities include product development in conjunction with food manufacturer partners, and determining new uses for current Manitowoc Foodservice equipment. He is integral in the development of new equipment opportunities to create ongoing partnership opportunities between Manitowoc Foodservice and the restaurants.

Andy Wiederhorn | CEO | Fatburger

Andy Wiederhorn is the CEO of Fatburger. Prior to his involvement with the burger brand, Wiederhorn served as founder and CEO of a financial services company. From there, he founded Fog Cutter Capital Group which invested in the then struggling burger concept, Fatburger in 2003. Wiederhorn became CEO in 2006 and after battling the difficult economy pulled the company out of Chapter 11 bankruptcy in 2011 and began the company’s drastic turn around. Under Wiederhorn’s leadership, the burger chain is rapidly expanding across the world, with 150 locations open to date and more than 300 under development in 27 countries.

Steven Carvell | Professor & Director | Cornell University (Moderator)

Steven Carvell has taught finance courses at the School since 1986. Carvell’s research is directed toward new approaches to hotel valuation and investment decisions. Recent projects have focused on adjusted present value analysis and the valuation of sequential real options within a hotel valuation framework; the valuation of exotic reservation options in hotels; and determining optimal brand standards for hotel companies. His work has been featured in the Wall Street Journal, The New York Times, Forbes,Fortune, and Institutional Investor and Financial World. He specializes in new approaches to valuation and risk analysis in feasibility studies, hotel debt capacity models, strategic benchmarking and economic value added analysis.