TUESDAY / OCTOBER 11, 2016 / 2:15 PM
Mastering the Omni-Channel Experience
While customers still order and pay for their meals in a variety of ways from using their phones to doing it face-to-face, the one thing they have in common is that they want to be in charge of how it’s done. They don’t want you to tell them how they should order their pizza; they want to call the shots, and if you don’t give them their favorite option, they’ll often find someone who will. This is why mastering the omni-channel experience is a must for all brands. Offering a multichannel approach to sales provides the customer with a seamless shopping experience whether she is ordering online from a desktop or paying with her mobile device. Our experts will share their successes and failures when implementing this approach.
Scott Deviney | President and CEO | Chicken Salad Chick
Scott Deviney joined Chicken Salad Chick as CEO and President in May 2015. Prior to his leadership at Chicken Salad Chick, he served as CEO of SDZ, an Atlanta-based, multi-unit Wendy’s franchisee. Scott enjoyed a career in banking preceding his restaurant leadership roles, serving as SVP with SunTrust Bank and VP of Fifth Third Bank as a restaurant industry specialist at each premier financial institution. As CEO of Chicken Salad Chick, Scott brings extensive leadership and a wealth of restaurant management experience. Since his appointment, he has built a remarkable team of extremely talented professionals with the shared vision and foresight to lead the brand.
Justin A. McCoy | VP of Marketing | Cousins Subs
Justin McCoy joined Cousins Subs in January 2006 as an entry-level marketing specialist and held several marketing positions before being named vice president in May 2013. He is responsible for managing advertising agency relationships, developing national promotion calendars, and creating system-wide strategic initiatives related to advertising, marketing and public relations. McCoy brings nearly 10 years of restaurant industry experience to Cousins Subs as well as more than four years in public and media relations with the Milwaukee Bucks and several years in the finance industry. McCoy also serves on the Cousins Make It Better Foundation and Vince Lombardi Cancer Foundation Board of Directors. He holds a Bachelor of Arts in communications from Cardinal Stritch University.
Jon Lawrence | Senior Director, Global Product Marketing | NCR Corporation
Jon Lawrence helps to define the overall product and solution strategies for NCR Hospitality and bring those strategies to the hospitality market. He is passionate in working to understand the key challenges that our customers need to solve and then diligently working with his colleagues and industry leaders to define solutions to address those key challenges. Jon has worked in delivering technology solutions for nearly 25 years. For much of the last two decades, Jon has held roles of increasing responsibility in product management, product marketing, implementation, sales, and customer support for leading technology providers in this space including the former Radiant Systems, BlueCube Software and RedPrairie (now JDA).