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MONDAY / OCTOBER 10, 2016 / 8:00 AM

Building Brand Culture: It’s About Empowering Employees

Successful brands across all industries have one thing in common: A solid brand culture. The key to building that culture is employees, and this session will teach you how to empower your employees to live, breathe and eat your company’s culture.


Michael Lastoria | Founder & President | &pizza

Michael Lastoria is CEO & Co-Founder of &pizza, the first Washington D.C. based fast-casual pizza concept rapidly expanding in the Mid-Atlantic region. He set out to create a different kind of pizza shop – one where experience is the focal point. Every shop reflects the culture and people of its neighborhood and quality ingredients are combined in inventive ways. An entrepreneur at heart, Michael began his career in 2002, founding Innovation Ads, a leading marketing and media services company. Michael has also founded several other notable performance-based advertising and hospitality companies. His ventures have received national recognition including features in Entrepreneur Magazine and a variety of entertainment publications.

session sponsor


Trevor Hansen | Vice President | Visualogistix

As Vice President of Visualogistix, Trevor Hansen, focuses on understanding the retail/restaurant industries and their current realities. He examines the latest trends to understand how they relate to the evolution of technology and how this impacts business practices. Trevor ensures Visualogistix is helping clients by providing tools to strengthen their brands, maintain brand consistency, attract new customers and increase cost efficiencies. With more than two decades of experience in the technology and printing industries, Trevor has been part of the evolution to expand marketing solutions through the use of technology. He has worked extensively with franchise networks, retailers, restaurants and many other industries helping them achieve their brand objectives.