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Why Follow When You Can Lead? Uncovering Menu Trends of 2020

Predicting the next major menu craze has always been a challenge, and as we move into a more integrated and interdependent world, customers are exploring foods and flavors from around the world, which makes it even more difficult.

This session’s experts will reveal what menu trends are most popular and where and show attendees how to apply them to their menus.


Hagop Giragossian | Partner, Culinary & Operations | Dog Haus

As befits the leader of our culinary team, Hagop Hagop Giragossian avidly explores Southern California’s vibrant food scene and cooks up leg3endary meals at home. Hagop’s successful business endeavors include founding Kings Row Gastropub and Neo Meze with Quasim. Additionally, Hagop partners with Quasim and André in Pyramid Powder. Hagop and Quasim are former owners of Boar’s Java, a coffee truck with a loyal following in Los Angeles County. Hagop has a degree in Psychology from California State University, Long Beach. In addition, to his culinary exploits, Hagop is an avid basketball fan who roots for his hometown team, the Lakers.

Josh Morgan | COO | Melt Shop

Josh Morgan discovered a passion for the restaurant industry while working for Hillstone Restaurant Group. In January 2010, Josh opened his own restaurant in NYC called Choptank. In June 2013, Josh joined Aurify Brands as an operating partner of Melt Shop, an American sandwich concept. By 2015, Josh became Operating Partner of Aurify Brands in which he oversaw operations of 35 restaurants across 6 different brands–Five Guys, Melt Shop, The Little Beet, Little Beet Table, Fields Good Chicken & Make Sandwich. Currently Josh is overseeing the licensing and franchising efforts to grow the Melt Shop brand both domestically and internationally.

Ike Shehadeh | Founder | Ike’s Love & Sandwiches

Ike Shehadeh, biased philosopher, pop culture icon and sandwich wizard has been transcending the sandwich genre since 2007. As founder of Ike’s Love & Sandwiches, Ike has grown a massive cult following with over 60 stores across 5 different states and counting. Celebrity fans, unique sandwiches found nowhere else and Ike’s infamous “dirty sauce” fuel this audacious brand – with sales increasing by 50% year-over-year. With over 500 creations, sandwich lovers will find an awesome sandwich for meat lovers, gluten-free diets, vegans, vegetarians and beyond. This sandwich guru is committed to inspiring the world. One sandwich at a time.


Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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