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BREAKOUT SESSION / TUESDAY / OCTOBER 15, 2019 / 11:25 AM

Using Digital to Increase Your Carry-Out Profits

The NPD Group recently reported that carry-out orders placed digitally were up 279% in the last five years, making digitally ordered carry-out the greatest source of growth in the industry over that time.

This session will explore strategies for driving off-premise growth in pickup via first-party and marketplace digital platforms.

PANELISTS

Wendy Ewers | VP of Off Premise | Potbelly Sandwich Works

Speaker bio coming soon!

Stacey Kane | Head of Marketing & Customer Magnetism – US | Leon Restaurants

Speaker bio coming soon!

Ed Keller | Director of Off Premise Business Development | Corner Bakery

Ed Keller has extensive experience in the restaurant industry and specializes in off premise sales. He has not only led the catering and off premise functions for Which Wich and Boston Market, but he has also led the training, learning and development, ops services departments, and he is well versed in negotiating 3rd party agreements. A lifelong restaurant operator, Keller has created management and employee training programs; a monthly QSC inspection program; as well as developed and implemented a food truck program. His Off-Premise experiences includes heading up an established program at Boston Market, which catapulted him into leading a brand-new program at Which Wich.

Deena McKinley | CMO | Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches

Deena McKinley is the Chief Marketing Officer for New England Authentic Eats LLC, parent company to Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, two of New England’s most iconic restaurant brands. With nearly 20 years’ experience in marketing and advertising for national, regional and local multi-unit restaurant businesses, Deena was recruited to produce aggressive turnaround results in 2019 for nearly 150 locations in Massachusetts, Rhode Island, New Hampshire, Connecticut and Maine; already delivering double digit lifts in sales and transactions in the first part of the year by harnessing consumers’ passion for these local brands, leveraging transaction level data, increasing digital presence, and developing integrated marketing programs focused on building loyalty databases.

MODERATOR

Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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