BREAKOUT SESSION / MONDAY / OCTOBER 4, 2021 / 11:00 AM
Using AI to Build Customer-Specific Marketing Campaigns
Restaurants must not only be experts when it comes to food but also in delighting customers. Today’s customer experience extends across platforms, whether that’s dining on-premises or ordering something for delivery off-premises.
That means having a stronger understanding of your customers and providing personalized marketing campaigns in addition to live one-to-one experiences. This can only be accomplished when artificial intelligence and machine learning are used properly.
Experts in this session will discuss how they use AI and ML to drive individual actions, as well as the campaigns that build loyalty.
Scott Johnson | VP Head of Marketing | Smashburger
Scott Johnson is a seasoned marketing and management executive with over 30 years of experience with a variety of Fortune 500 and growth companies focused on consumer marketing and technology. He has a proven track record of driving results through innovation and creative-driven brand marketing. Through his initiatives and brand leadership, Scott has generated over $1B in incremental revenue, and led major turnarounds at Arby’s and Outback Steakhouse. Since 2016, he has led brand marketing efforts for two of the fastest growing brands in the fast-casual segment, previously at BurgerFi International, and now as lead of domestic and international marketing for Smashburger.
Kristin Lynch | Director Data Insights, Restaurants | Paytronix
Speaker bio coming soon!