BREAKOUT SESSION / MONDAY / OCTOBER 4, 2021 / 11:00 AM
Using AI to Build Customer-Specific Marketing Campaigns
Restaurants must not only be experts when it comes to food but also in delighting customers. Today’s customer experience extends across platforms, whether that’s dining on-premises or ordering something for delivery off-premises.
That means having a stronger understanding of your customers and providing personalized marketing campaigns in addition to live one-to-one experiences. This can only be accomplished when artificial intelligence and machine learning are used properly.
Experts in this session will discuss how they use AI and ML to drive individual actions, as well as the campaigns that build loyalty.
Saul Cooperstein | Chief Development Officer | C3
Speaker bio coming soon!
Ryan Harrison | Chief Operating Officer | Zunzi’s
Speaker bio coming soon!
Scott Johnson | VP Head of Marketing | Smashburger
Scott Johnson is a seasoned marketing and management executive with over 30 years of experience with a variety of Fortune 500 and growth companies focused on consumer marketing and technology. He has a proven track record of driving results through innovation and creative-driven brand marketing. Through his initiatives and brand leadership, Scott has generated over $1B in incremental revenue, and led major turnarounds at Arby’s and Outback Steakhouse. Since 2016, he has led brand marketing efforts for two of the fastest growing brands in the fast-casual segment, previously at BurgerFi International, and now as lead of domestic and international marketing for Smashburger.
Stacey Kane | Restaurant Marketing Consultant
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.
Anne Schultheis | Director of Loyalty | Dutch Bros. Coffee
Anne Schultheis drives strategic customer transformations in the loyalty marketing realm. Currently, Anne heads up Dutch Rewards, the loyalty program for Dutch Bros, a rapidly-growing coffee chain with nearly 500 locations. Racking up over a decade in restaurant digital marketing, Anne has a strong passion for loyalty and customer journey building, customer insights, building meaningful connections, and establishing new ideas that engage, entertain, and boost the bottom line.
Laura Sporrer | Senior Marketing Manager | Teriyaki Madness
Laura Sporrer began her intern-to-innovator career path in the restaurant industry 15 years ago. Currently Sr. Marketing Manager at Teriyaki Madness, Laura has driven success with brands like Quizno’s and HuHot Mongolian Grill. Past responsibilities have run the gamut: franchise marketing; campus, airport, and other non-trad development; FDD management; market development and planning; public relations; local shop marketing strategy and management. Always bringing a keen, creative eye, Laura focuses on employing nimble strategies to adapt to the current climate for Teriyaki Madness, which was recently named the nation’s fastest-growing restaurant chain by Restaurant Business.
Kristin Lynch | Director of Restaurant Data Insights | Paytronix
Kristin Lynch is Director of Restaurant Data Insights for Paytronix Systems. She has more than 20 years experience as a leader for large CPG and retail brands in marketing, and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well known brands such as Thorntons, Pyrex, and Craftsman Tools.