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BREAKOUT SESSION / MONDAY / OCTOBER 14, 2019 / 4:00 PM

To Respond or Not to Respond?

The number of reviews per location is increasing faster in food service than any other industry. For the first time, it will surpass Hospitality, so how do restaurant brands respond and control those customer reviews? This session will answer a variety of questions including:

  • Should I let my GMs and franchisees respond?
  • How do I keep control of the branding and voice?
  • What kinds of technologies are out there to help me?
  • Are they worth the cost?
  • How can I measure ROI?

PANELISTS

Tom Carr | VP of Marketing | Chicken Salad Chick

Tom Carr serves as the Vice President of Marketing for Chicken Salad Chick leading all aspects of marketing and communications for the fast growing brand. He has nearly 30 years of experience as a strategic, creative, and innovative marketing executive across a diverse range of industries. This includes entertainment, apparel, restaurants, consumer products, and media. Tom’s experience includes marketing leadership roles with Discovery Communications, Spanx, Nike and Turner Broadcasting. He established his professional reputation in multi-unit restaurant and beverage advertising in senior roles at top agencies, where he managed Coca-Cola Fountain, Outback Steakhouse and helped take Little Caesars Pizza from a regional to a national chain.

Will Hanrahan | Digital Brand Manager | Fazoli’s

Will Hanrahan is the Digital Marketing Manager at Fazoli’s. He oversees growth of the Fazoli’s Rewards Program since launching the App in 2017. He leads the digital strategy for America’s largest Italian elevated QSR chain focusing on CRM, social and digital advertising.

Kyle Noonan | Owner & Founder | Mutts Canine Cantina

Kyle Noonan is an American entrepreneur, speaker, television personality, sommelier, and creative tastemaker. First known as an entrepreneur who grew his hospitality and entertainment company to a $50mm company in five short years and is on pace to eclipse $100mm in revenue by his seventh year. Not only has Kyle quickly emerged as an innovative entrepreneur and respected speaker, but he has been recognized as an engaging media personality appearing in national outlets such as CBS, NBC, ABC, Fox, Bravo, ESPN, FoodNetwork, Travel Channel, Food & Wine Magazine, New York Times, WallStreet Journal, and many more. Kyle has been described “as innovative as he is engaging” by the New York Times.

Steve Schulze | Co-Founder & CEO | Nékter Juice Bar

Steve Schulze is co-founder and CEO of Nékter Juice Bar. Leveraging personal savings and an SBA loan, Steve and his wife Alexis have built the company in seven years into a predominant restaurant and lifestyle brand, offering fresh, clean, nutritious juices, smoothies and acai bowls made without processed ingredients, artificial flavors, added sugars, or unnecessary fillers. With more than 80 locations in six states, over 900 employees and nearly $50 million in annual revenue, Nékter is expanding nationally through corporate and franchise growth with plans to grow to 425 restaurants by 2020. Prior to launching Nékter, Steve worked for consumer-based companies in various sales, marketing and management capacities.

MODERATOR

Lee Zucker | Head of Industry, Food Service | Yext

Lee Zucker joined Yext as Head of Industry for Food Service with deep knowledge, passion and years of experience in the food service technology space. In his role, Lee leads global Food Service strategy, product and partnership development. Before Yext, Lee was Vice President of Sales & Restaurant Partnerships at the venture backed startup Slice–the premier digital ordering and marketing platform for independent pizzerias that focuses on bringing mobile commerce to the $45 billion U.S. pizza market. While at Slice, he grew the restaurant network to over 6,500 independent restaurants in more than 2,000 cities and towns nationwide.

session sponsor