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BREAKOUT SESSION / MONDAY / OCTOBER 14, 2019 / 4:00 PM

No (Marketing) Money, No Problem!

It’s true that small or emerging brands can’t afford to compete on the same level with the big brands when it comes to advertising, but the good news is that they don’t need to try. In today’s social media landscape, nearly any brand can create a lot of buzz with very little money.

This session will show you how far a little creativity and ingenuity can take you.

PANELISTS

Jeff Fenster | Founder & CEO | Everbowl

Since earning his J.D. from Thomas Jefferson School of Law, Jeff Fenster has proven himself as an entrepreneurial innovator. As a serial entrepreneur, Jeff’s been recognized nationally for his business creations ranging from a Payroll & HR company, Digital Marketing Agency, Construction company among others. In addition, Jeff was named a top 100 entrepreneurs under the age of 35 by Empact. Combining his two biggest passions – entrepreneurship and healthy living – Jeff created the foundation everbowl has been built on and his personal philosophy of making friends and having fun have not only translated into a fun, vibrant culture at everbowl but also became the company’s true heartbeat.

Pedro Mora | Founder & CEO | Fajita Pete’s

Speaker bio coming soon!

Angela Petro | CEO | Sweet Carrot & Two Caterers

Angela Petro is CEO and founder of Together & Company, Columbus, Ohio’s most creative and service-focused hospitality business, and Sweet Carrot, a fast-casual restaurant that inventively serves flavorful made-from-scratch comfort foods in three Columbus neighborhoods. Together & Company, in addition to catering over 3,000 events yearly, has recently added an additional venue in partnership with White Castle’s new $65 million headquarters project, while Sweet Carrot was recently featured in an episode of the popular Food Network Guy Fieri show Diners, Drive-Ins, and Dives. Angela is passionate about giving back to the community, especially in the areas of food access and gender-equity.

Liz Vanzura | CMO | Rangoon Ruby Burmese Cuisine

Liz Vanzura is an award-winning leader in hospitality and lifestyle marketing. Currently Liz is helping develop a Burmese restaurant chain and catering operation to grow its presence within and beyond the California Bay area. Her specialties include advertising, content marketing, public relations & new product development. From Super Bowl spots to social media, Liz has worked on iconic brands including Wahlburgers, Truly Spiked & Sparkling, KEEL Vodka, Carrabba’s Italian Grill, among others. As the former CMO at VW, HUMMER & Cadillac, Liz earned a Cannes Grand Prix, Ad Age’s Marketer of the Year and was inducted into the AAF’s Hall of Achievement.

MODERATOR

Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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