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How to Deliver a Frictionless Guest Experience

The minute your guests experience any friction in any interaction, the likelihood of them returning plummets.

So, what can you do to reduce friction throughout the guest experience? Make it easy for them to order, pay, earn and redeem loyalty currency, and communicate with your brand. That means relevant, timely communications and reducing interruptions or disruptors. New technology coupled with guest-centric thinking help brands capture even more orders.

This session will feature brand execs who have incorporated new thinking into the guest experience to make it easier than ever for guests.


Todd Madlener | COO | Coolgreens

Todd Madlener is an industry veteran with over 25 years of leadership experience building passionate teams and brand culture that drives quality and growth. At Coolgreens, Todd is leading the brand in to its next phase of growth with culture-first programs like “coolstories” and an enhanced training program. He’s also leading key initiatives for the brand including a new prototype, catering program, and updated technologies all aimed at enabling restaurant teams to elevate the guest experience. Todd previously served as Vice President of Operations at MAD Greens and Senior Director of Operations for Red Robin where he spent over 20 years.

Rachel Phillips-Luther | Owner | UP Inspired Kitchen

Former CMO of Zoës Kitchen and Jamba Juice aren’t the only titles familiar to Rachel (Rae) Phillips-Luther. She is also known as a brand strategist, entrepreneur, visionary and mom. As a seasoned CMO and the founder of UP Inspired Kitchen, R Circle and RAEdiate, Rae lives each day with a desire to make the biggest impact possible in the lives of others. During her tenure as a CMO, she led Jamba Juice through a comprehensive brand reposition. She also repositioned Zoës Kitchen as a fast-casual Mediterranean lifestyle brand before leading the brand through a record-setting IPO in 2014. She began her career at the global PR agency Fleishman-Hillard.

Steve Schulze | Co-Founder & CEO | Nékter Juice Bar

Steve Schulze is co-founder and CEO of Nékter Juice Bar. Leveraging personal savings and an SBA loan, Steve and his wife Alexis have built the company in seven years into a predominant restaurant and lifestyle brand, offering fresh, clean, nutritious juices, smoothies and acai bowls made without processed ingredients, artificial flavors, added sugars, or unnecessary fillers. With more than 80 locations in six states, over 900 employees and nearly $50 million in annual revenue, Nékter is expanding nationally through corporate and franchise growth with plans to grow to 425 restaurants by 2020. Prior to launching Nékter, Steve worked for consumer-based companies in various sales, marketing and management capacities.


Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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