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BREAKOUT SESSION / MONDAY / OCTOBER 4, 2021 / 4:00 PM

How to Build a Solid Virtual Business

Ghost kitchens are one of the industry’s hottest trends, so this session explores how three established brands have incorporated ghost kitchens into their operations models.

They’ll not only talk about why they decided to embrace the trend so early but also reveal the partnerships they’ve made and the technology required to run a successful virtual business.

Lastly, they’ll share their outlook on the future of ghost kitchens and contactless delivery as well as a few other upcoming trends in operations.

PANELISTS

Geoff Alexander | CEO | Wow Bao

After two decades of working with multiple Lettuce Entertain You concepts, Geoff Alexander took over as President of Wow Bao in 2009. Under Geoff’s leadership, Wow Bao has revolutionized the way diners interact with restaurants by being a leader in technology. He implemented mobile & desktop ordering, installed self-ordering kiosks, pioneered a mobile gift card & loyalty program, added bicycle delivery, as well as domestic shipping, launched a food truck, and turned Wow Bao into a well-respected social media influencer. Geoff has overseen Wow Bao’s inclusion into airports, NFL stadiums, MLB ballparks, university campuses, and more than 50 grocers sell Wow Bao’s frozen retail line.

Otto Othman | CEO & Co-Founder | PINCHO

Speaker bio coming soon!

Jason Valentine | President & COO | Zoup! Eatery

Having worked in the industry for more than 25 years, Jason Valentine has experienced every aspect of what it takes to operate a restaurant franchise. Jason is the President & Chief Operating Officer for Zoup! Eatery, which has restaurants across the U.S. and in Ontario, Canada. Before joining Zoup!, Jason was the Vice President of Operations for Cousins Subs, joining the company’s Leadership Team after operating his family’s multi-unit Cousins Subs franchise. Jason has a deep understanding of the restaurant industry from the perspective of both franchisee and franchisor, and his experiences are of tremendous value to Zoup! as he leads the company’s rebranding transition from Zoup! Fresh Soup Company to Zoup! Eatery.

MODERATOR

Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

session sponsor