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BREAKOUT SESSION / MONDAY / OCTOBER 14, 2019 / 11:00 AM

Controlling Your Marketing: Are Your Franchisees Going Rogue?

The signs and materials in all locations need to be exactly the same — except when they shouldn’t. But how do you know when to be consistent and when to allow flexibility for local market requirements? This session will help you strike the right balance between protecting your brand without stifling local-store marketing efforts.

PANELISTS

Chris Braun | CEO | Juice It Up!

In 2017, Chris Braun brought his enthusiasm and passion for healthy living to the Juice It Up! family as he took the reins as President and Chief Executive Officer of the brand. In his role, he oversees corporate programs and franchisee relations while implementing new tools and strategies designed to improve revenues and achieve brand growth. He is dedicated to ensuring every Juice It Up! franchise partner is provided with the support needed to thrive in the booming smoothie, raw juice and bowl category where Juice It Up! has been an industry leader for more than 24 years. Chris has over two decades of corporate management and executive experience in the food industry.

Matt Friedman | Co-Founder & CEO | Wing Zone

Back in 1991, finding Amazing Flavor was not so easy – especially at the University of Florida in Gainesville, FL where Matt Friedman and Adam Scott were away at school. Matt and Adam spent many a night in their fraternity house kitchen perfecting the recipes that one day would become Wing Zone’s trademark flavors. Starting with a single storefront, Matt and Adam built the Wing Zone brand, satisfying the cravings of Flavorholics in other towns, states and now, worldwide. Today, Matt and Adam are among the few ever to be inducted in the Buffalo Wing Hall of Flame. Wing Zone now has nearly 100 locations.

Rachel Layton | VP of Marketing + Growth | Taziki’s Mediterranean Cafe

Rachel Layton serves as the Vice President of Marketing + Growth for Taziki’s Mediterranean Cafe. She is responsible for building sustainable strategies linked to innovations that drive the strategic growth for the company’s 80+ locations nationwide. Layton oversees the management of the Taziki’s brand, including digital marketing strategies, the local store marketing program, national off-premise initiatives, creative development and agency management, and franchise recruitment strategy. Layton is responsible for managing the marketing fund provided through a contribution from all stores, and for developing all members of the marketing department. Layton guides the vision of the Taziki’s marketing program.

Desi Saran | Founder & CEO | Sweetberry Bowls

Sweetberry Bowls was founded in 2017 by restaurant veteran, Desi Saran. He is a serial entrepreneur and has extensive experience in developing tech start-ups and fast-casual chains. Saran was previously the co-founder of Playa Bowls, where he helped grow the company from a smoothie stand on the New Jersey Shore, to a national chain. Upon leaving in 2017, he founded Sweetberry Bowls, a healthy, fast-casual concept specializing in Acai bowls, wraps, salads, smoothies, paninis and other healthy snacks. With the support of family and friends, the company opened 12 corporate stores in just 12 months, with multiple locations in development across New Jersey, Pennsylvania, Virginia, Florida, North and South Carolina.

MODERATOR

Kathi Woolsey | Director of Business Development | Visualogistix

With a passion for helping clients find innovative ways to distinguish themselves from the competition, Kathi has spent the last 25+ years in the marketing communications industry with a primary focus on marketing supply chain management, advertising production services, integrated and cross-channel marketing program development and learning technologies. Kathi is fascinated with the convergence of the ever-expanding mediums and passionate about ways to utilize them to improve targeted marketing efforts which deliver results. Her wide network of customers has led to key partnerships with Fortune 1000 Manufacturers, Retailers and Corporate Advertisers.

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