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Building Off-Premise & Delivery – The Silver Bullet or A Profit Drain?

The debate around delivery continues to swirl; is it the silver bullet you’ve been looking for or a deal with the devil that steals your profits? As delivery options continue to multiply, understand the questions you need to ask to determine whether it is right for your brand. Learn from industry experts on how to maintain control of the delivery experience and present your brand in a way that keeps customers searching for the re-order button.

In this session, you will hear from operators who have succeeded, the hurdles they overcame, and the companies that connect the dots to make it work.


Zaid Ayoub | Founder & CEO | SAJJ Mediterranean

Zaid Ayoub is the founder and CEO of the Bay Area-headquartered fast casual restaurant chain SAJJ Mediterranean. Under Zaid’s strategic leadership, SAJJ Mediterranean has grown from being a single storefront in 2012 to a growing network of nine stores and two food trucks offering catering and event services. The brand has two corporate stores in development in Northern California, and aims to have 15 stores opened or in the works by year’s end.

Joe Guith | President | McAlister’s Deli

With over 20 years of experience in food service, consumer products and retail, Joe Guith was promoted to the role of President of McAlister’s Deli® in April 2018. Previously, Joe served as Chief Operating Officer and President of Cinnabon, Inc. for four years, driving significant results through strong performance management, application of process-driven improvements and building collaborative, high performing teams. Before joining FOCUS Brands, Joe worked in general management and strategy with Coca-Cola and Yum! Brands in domestic and international markets. This background has fostered a passion for growing iconic brands that deliver superior experiences and value for guests and franchisees.

Keith Hill | Co-Founder | I Love Bacon

Keith Hill’s first job 22 years ago, was in fast casual dining as a teenager. As he came of age, he soon moved into the challenging bar and nightclub business. He cut his teeth there, opening and helping build several very successful companies. I Love Bacon Food Truck burst onto the scene in the 1st quarter of 2014 and immediately gained notoriety with 4 “Best Food Truck In The City” awards from different organizations. ILB is currently moving into the brick & mortar business as well as adding more trucks to the fleet.


Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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