BREAKOUT SESSION / TUESDAY / OCTOBER 5, 2021 / 1:10 PM
Using SMS Marketing to Build Diner Loyalty and Drive Repeat Orders
Over 90% of consumers say they’d be open to signing up to receive text messages from businesses—and 55% have already done so. For food and beverage marketers, this presents a valuable opportunity to engage diners where they’re already browsing for their next meal: on their mobile devices.
In this session, you’ll learn how top food, beverage, and restaurant brands are using SMS marketing to connect with local customers, build diner loyalty, and increase online orders.
PANELISTS
Devin Handler | VP of Brand Marketing | Naf Naf Grill
With over two decades of experience, Devin Handler is an award-winning branding and growth veteran. Prior to Naf Naf, he led marketing for GARBANZO Mediterranean Fresh as VP Brand & Menu. Before that Devin was the Director of Franchise & Field Marketing for QDOBA Mexican Eats growing the brand from 200 units to over 650+.
Jeff Levine | Co-Founder & CEO | Raw Juce
Jeff Levine is the Co-Founder and CEO of Raw Juce, an organic, plant-based restaurant based in South Florida serving organic acai bowls, salads, smoothies, cold-pressed jūce and other organic food. Previously, Jeff was the Founder and CEO of Salad Creations Franchising based in Boca Raton, Florida. Jeff was also involved in other restaurant concepts including Brother Jimmy’s BBQ in NYC, New York and Lulu’s Bait Shack in Fort Lauderdale, Florida.
Stacey Kane | Restaurant Marketing Consultant
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.
Debbie Roxarzade | Founder & CEO | Rachel’s Kitchen
Debbie Roxarzade has been a leader in the restaurant industry for more than 20 years, during which time she has proven herself to be a driven and innovative businesswoman with a superior talent for strategy and an innate business sense, honed at San Diego State University. Over the years, Debbie has developed a strong knowledge of the hospitality and restaurant industries and established a proven track record of successful business development. Her organic and guest-driven approach combined with her commitment to providing career growth opportunities for her team members is a large part of her success. In 2016, Debbie was named one of the Women to Watch by Nevada Business Magazine.
Chris Smith | Co-Founder & CEO | Zunzi’s
Speaker bio coming soon!
MODERATOR
Brock Bergman | Strategic Account Executive, Food & Beverage | Attentive
Brock Bergman is the Strategic Enterprise Account Lead at Attentive Mobile, focusing on the Food & Beverage vertical. At Attentive he specializes in helping enterprises create highly-personalized SMS experiences that increase revenue, loyalty enrollment, app downloads, 2-way conversations and more. Prior to Attentive, Brock spent time at SessionM, a Mastercard Company, where he focused on helping world-class clients maximize customer lifetime value by delivering personalized, omnichannel, behaviorally-targeted engagement at enterprise scale. He joined SessionM following their acquisition of LoyalTree, a point-of-sale connected mobile loyalty and transaction analytics platform, where he was the company’s Founder & CEO.
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