BREAKOUT SESSION / TUESDAY / OCTOBER 5, 2021 / 10:05 AM
Eating Out Again: Restaurant Insights for Marketing in the New Normal
The pandemic of 2020 clearly affected when, where and how consumers source food, along with how they will engage with restaurants going forward. As brands seek to activate more guests, what should marketing look like in this post-pandemic era? Has the customer path-to-purchase changed? How can brands make their comeback stronger than the setback?
This panel will address these questions and more by showcasing new, survey-based research report findings. In this session, we will provide a fascinating glimpse into the consumer “value equation” and the role that Incentive Marketing should have in your media strategy. Discussion topics to include:
- How restaurants can best engage consumers at this moment
- How incentive marketing can drive post-pandemic behavior and play a major role in enticing new – or lapsed – guests
- How urgency marketing gives marketers tools to support shifts toward app purchases and brand loyalty
Matt Lukosavich | Director, Industry Strategy – Restaurant | Vericast
Matt Lukosavich has nearly two decades of experience helping to connect brands with consumers. In his current role as director, Matt is responsible for developing data-driven, client-focused, multi-channel solutions with strategic go-to-market media planning for the restaurant industry vertical. Today, he supports the consumer marketing and planning needs for Valassis accounts totaling more than $100 million. Matt earned his BS in Business Administration from the University of Michigan-Dearborn and is the recipient of multiple career Innovation and Client Focus award nominations. He loves spending time with his family – wife Alie, son Camden, plus three dogs – and is an avid golfer.
C.J. Ramirez | SVP of Marketing | Dog Haus
As SVP of Marketing at Dog Haus, C.J. Ramirez plays a vital role in driving brand innovation and marketing strategy. Since joining the team in 2013, he implemented marketing and branding campaigns that have directly impacted Dog Haus becoming one of the hottest emerging brands in the restaurant industry. Since opening, the brand now boasts more than 50 locations across the country. As an industry veteran, C.J. brings extensive experience in designing branding strategies that build strong corporate identities. Before joining the Dog Haus family, he led teams for prominent brands such as The Kennedy/Marshall Company, Sun Microsystems, Oracle, The Walt Disney Company, Eastman Kodak, Johnson & Johnson Company, and Mattel.
Mandy Shaw | CEO | Blaze Pizza
Mandy Shaw joined Blaze Pizza in January 2018 as the CFO and was named interim CEO in August 2019 and then President and CEO in November 2019. Mandy previously served nearly 13 years in various roles at Bloomin’ Brands, Inc. including as Chief Financial Officer for the international division, Chief Information Officer, and as Chief Accounting Officer during Bloomin’s transition to a private company and through its subsequent IPO. In March 2020, she was named one of the 50 most influential women in foodservice by Nation’s Restaurant News.
Cherryh Cansler | VP of Events | Networld Media Group
Before joining Networld Media Group as Vice President of Events, Cherryh Cansler spent several years as VP of Editorial managing the company’s nine B2B publications. Throughout her 20-year career as a journalist, she’s written about a variety of topics, ranging from the restaurant industry and technology to health and fitness news. Her byline has appeared in a plethora of newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine. She also serves as the managing editor for FastCasual.com.