BREAKOUT SESSION / TUESDAY / OCTOBER 15, 2019 / 10:05 AM
Taking the Temperature of Fraud: Protecting Your Brand in the Rise of Mobile Ordering
Online and mobile ordering can no doubt increase sales, but it also has opened new ways for fraudsters to steal from you or disrupt your business.
Unlike traditional browsing and access via a computer, mobile devices introduce many new elements that complicate the user verification process. This session will arm attendees with all the info they need in order to protect their customers and their businesses.
PANELISTS
Brian Anderson | Director of Technology | Modern Restaurant Concepts
With the creation of Modern Restaurant Concepts in 2019 and the merger with Lemonade, Brian Anderson has been busy working with the new brand. Current projects have included upgrading payment technology and improving the guest experience with 3rd party platforms. Other behind the scenes initiatives include an upcoming desktop, mobile and app experience release, a new phone ordering and call center solution and continued enhancements to infrastructure to support these projects. Brian is a third-generation restaurateur, with his roots in operations. His first job was sorting silverware in his family’s restaurant. He has worked every role in both FOH and BOH before his passion for technology won out.
Devin Handler | VP of Marketing | Garbanzo Mediterranean Fresh
Devin Handler is the Vice President of Marketing for Garbanzo Mediterranean Fresh—The leading fast casual Mediterranean cuisine brand renowned for its focus on preservative-free delicious and nutritious meals including fresh-baked pitas, crispy falafels and scratch-made sauces. Devin is a 20-year branding veteran with experience at top ad agencies and leading internal teams. He uses transaction-level data and macrotrends to ensure that the brand is hitting the right levers to produce sustainable sales and build brand affinity. Before leading the GARBANZO “Feel Brighter Movement” Devin was the Director of Franchise and Regional Marketing for QDOBA Mexican Eats. Devin was instrumental in growing the brand from 200 units to over 700.
Sunny Ilyas | Founder/CEO | Vale Food Co.
Sunny ilyas is Founder & CEO for Vale Food Co, a rapidly growing Healthy Fast Casual Restaurant chain in Florida that offers build your own bowls, açaí bowls, avocado toast and tons of other healthy offerings. He set out in 2016 to create the concept that the market was missing, to provide people with healthy food that is delicious, convenient, affordable, and has variety. At 28 years old, Sunny has won State of FL Entrepreneur of the year award and received Top 5 Fastest growing companies by Florida State University Alumni. From 2016 – 2019, Vale Food Co has grown to 7 units all throughout Florida.
MODERATOR
Darrin Heisey | Director of Product Evangelism | PAR
Darrin Heisey is PAR’s Director of Product Evangelism. He typically spends his days leading the product awareness team and helps brands establish solid technology foundations to compete in the ever-evolving restaurant industry. Prior to joining the PAR team in 2016, Darrin spent 17 years leading the IT departments at a variety of restaurant brands, including Sonny’s BBQ, Tijuana Flats and MOOYAH. When he isn’t helping concepts improve their restaurant operations or convincing his co-workers to get PAR Brink themed tattoos (the ultimate form of product evangelizing), Darrin can be found running along the streets of Chicago. His goal is to compete in all six World Marathon Majors.
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